About VMI

Established in 1979, VMI is one of the success stories of the new generation of Digital facilities companies and today a major supplier of HD camcorder equipment in the UK. VMI specialise in supplying HD and broadcast camera and grip equipment for drama, feature and  documentary productions.

VMI is based in West London (W3 6UU) and Bristol (BS1 5BJ).  The main London Office is sited in a 10,000 square foot purpose built building, equipped thoughout with cool LED lighting to minimise its carbon footprint . It has a large equipment preparation area and 2 dedicated camera test rooms which are also pre-lit with LED light panels, and test charts and dedicated lens projection room.  VMI also runs training facilities in the W3 location as well.

VMI supports our industry by deliberately not being on comparison websites.

VMI has a specialist HD film unit unit specifically set up to provide support for feature films. Over the last few years VMI has been involved in the production of more than 100 feature films and more than 14 drama series in the last year alone.

VMI was set-up in 1979 as a family business by the late Jeff Bassett and today it is run by Barry Bassett and Kevin Oaten.

VMI is also an environmentally aware company and has taken great strides to reduce its impact on the environment - see Environment.

VMI has been recognised for excellence winning many awards including Hire Company of the year, Broadcast Camera Hire Company of the year and also the Natwest Business award for good business practice. As a recognised Investors in People Company VMI strongly believes in ongoing training and development for all staff. See what VMI clients think about VMI in our annual client survey report.

Barry Bassett

Barry Bassett, Managing Director of VMIBarry Bassett. VMI Managing Director with 25 years of Broadcast experience and an MBA from Imperial College. Barry runs VMI, managing key clients, projects and business planning. Barry delivers most of the VMI events and presentations, writes widely and has spoken at Cannes. the Edinburgh Festival, Broadcast Live Show, HD Show and Production Show in London, the EMIT show in Frankfurt and many others besides.

Kevin Oaten

Kevin Oaten, Operations Director of VMIKevin Oaten. VMI Operations Director with 30 years of Film and Broadcast experience. Kevin has held senior positions at ARRI GB and VFG before joining VMI in 2005. A qualified ARRI and Zeiss engineer, he has an excellent knowledge about lenses and cameras! Kevin oversees investments in products and pushing the boundaries in development of kit at VMI.









Michael White

Michael is VMI's Operations Manager and brings 30 years Industry experience, 26 years of which were running the Camera Department of rental company, Aimimage.  Michael likes to work along side the Techs and Camera Crews to ensure that they have the kit that they require, the WAY that they like it!  He brings a wealth of experience with him and VMI is a better place for it.  He likes to run a very tight ship.







VMI Team

VMI is nothing without the support of a great team.  Here is most of the VMI team after a teambuilding Go-Karting session in October 2014.












VMI Contact Details


VMI are proud sponsors of:

The British Society of Cinematographers The Guild of Television Cameramen The Guild of British Camera Technicians Plasa - Rental Guard Plasa member Cinematography Mailing List Xhire - Anri fraud network