HD Today Stories Archive


First commercial for ARRI AMIRA

First commercial for ARRI AMIRA

Category: ALEXA/AMIRA

In terms of cameras, Adjust Your Set’s first option is usually the ARRI Alexa. Its class leading image quality and intuitive controls has made it the camera of choice for feature films, drama and all high end TV production. The...

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Olive Green - The World’s First Interactive Feature Length Film for English Language Learning

Olive Green - The World’s First Interactive Feature Length Film for English Language Learning

Category: ALEXA/AMIRA

The jump from producing adverts, training videos and corporate films to shooting a feature length movie is a daunting prospect.  However, this was not the only challenge that production company Ekstasy set itself.   Producer Mike...

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In Fear revives the thriller

In Fear revives the thriller

Category: ALEXA/AMIRA

A couple are lost on a deserted, maze-like country road. Surrounded by thick woods and with night closing in, the scene of terror is set. In Fear, funded by Studio Canal + and Film Four, is no routine chiller. From the outset, there’s a...

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Make way for the film crew (as long as it uses Alexa!) - Primark

Make way for the film crew (as long as it uses Alexa!) - Primark

Category: ALEXA/AMIRA

“The fashion shoot used to be for the stills guys. If there was a video crew, they’d be up second and have to fit around the photographers.” Bemoans producer, Andy Picton. All this changed with the rise of video on social...

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HOW TO SHOOT A £1 MILLION CAR COMMERCIAL ON A ZERO BUDGET

HOW TO SHOOT A £1 MILLION CAR COMMERCIAL ON A ZERO BUDGET

Category: ALEXA/AMIRA

Crewed entirely by award-winning women and with everyone volunteering their time,  this is not your usual car commercial! The Feminist Car Commercial, three interconnecting short films made to look like genuine car...

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Some Girls 2, BBC3, Arri Alexa

Some Girls 2, BBC3, Arri Alexa

Category: ALEXA/AMIRA

VMI have supplied equipment on Hat Trick's second series of "Some Girls" for BBC3.  Shot in London over 6 weeks by Greg Duffield, DOP, the series was shot using a double ARRI Alexa kit, supplemented by a Canon C300 PL camera,...

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The Job Lot, ITV1.  Arri Alexa

The Job Lot, ITV1. Arri Alexa

Category: ALEXA/AMIRA

VMI supplied equipment for Big Talk’s series The Job Lot for ITV1, a 6 x 30 minute situation comedy from Big Talk Productions for ITV; about life, love and long-term unemployment. It is also a great example of best practice in...

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Midsomer Murders 16, ITV1.  Arri Alexa

Midsomer Murders 16, ITV1. Arri Alexa

Category: ALEXA/AMIRA

VMI have supplied equipment to the 16th series of Midsomer Murders for Bentley Productions which was the first series since it was first aired in 1997 to be shot on ARRI Alexa and Zeiss UltraPrime lenses. The double Alexa camera kit includes...

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Our Girl, BBC1.  Arri Alexa

Our Girl, BBC1. Arri Alexa

Category: ALEXA/AMIRA

Little is beyond today’s large sensor cameras. But making Leighton Buzzard look like Afghanistan proved quite a  challenge for the Arri Alexa and Canon C300PL with Zeiss UltraPrimes hired from VMI for the shooting of "Our...

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Marple, ITV.  Arri Alexa

Marple, ITV. Arri Alexa

Category: ALEXA/AMIRA

VMI has supplied equipment on the latest series of ITV’s “Marple”. A double ARRI Alexa shooting kit shooting with Cooke S4i prime lenses and Angenieux Optimos and ARRI Aluras for a ‘period’ look, shot during...

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Delicious, The Film.  Arri Alexa

Delicious, The Film. Arri Alexa

Category: ALEXA/AMIRA

“Over the past two years, everything has changed. Now we find ourselves using the same cameras and lenses whether we’re producing a TV comedy or an independent feature film. And it also happens to be the same equipment they used to...

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Poirot Series 13, ITV.  Arri Alexa

Poirot Series 13, ITV. Arri Alexa

Category: ALEXA/AMIRA

VMI supplied a double Alexa Package with Cooke S4i Primes and Optimo zooms for the 13th and last series of Poirot staring David Suchet for ITV's flagship Period Drama. VMI was the equipment provider chosen to supply a dual Alexa kit with...

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Threesome, Channel 4. Arri Alexa, C300

Threesome, Channel 4. Arri Alexa, C300

Category: ALEXA/AMIRA

In the days of the Two Ronnies and Tommy Cooper, shooting a comedy sketch show was comparatively uncomplicated. Today's directors, however, seem to be influenced more by the great film directors than by early pioneers of TV comedy and place...

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High Speed ALEXA  for Formula 1

High Speed ALEXA for Formula 1

Category: ALEXA/AMIRA

"The ARRI ALEXA and Formula 1 cars were both built for speed -an ideal combination."  Jonathan Jones, Ember Films Says Jonathan Jones of Ember Films. The British DP used an early beta version of the ALEXA soon after its launch...

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Victory in Austerity.  Bert & Dickie shot on Alexa

Victory in Austerity. Bert & Dickie shot on Alexa

Category: ALEXA/AMIRA

As we approach the 2012 London Olympic Games, the UK's focus on this great sporting event is intensifying. Countdown clocks, announcements about the torch's route, ticket sales, policing tactics: the country's media channels are awash...

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Delicacy shot on Alexa

Delicacy shot on Alexa

Category: ALEXA/AMIRA

On the film festival circuit, there are countless boy-meets-girl stories and explorations of grief and alienation. The short film Delicacy is quite different; it is a story about an extreme culinary connoisseur and an expert chef obsessed with...

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Alexa Goes Blue Chip

Alexa Goes Blue Chip

Category: ALEXA/AMIRA

When a blue chip corporate client commissioned a new TV commercial, shooting the country's leading athletes, the ARRI Alexa was the camera of choice. For producer Tim Wright of the production company Bruizer, the camera selection called...

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Power, Precision and Panache - Rolls Royce/Alexa

Power, Precision and Panache - Rolls Royce/Alexa

Category: ALEXA/AMIRA

The new Rolls Royce costs 2p per mile to run. But don't get the wrong impression: Rolls Royce is not going down market. The prototype Phantom model shown this March at the Geneva Motor Show costs an estimated £1 million pounds. But...

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VMI are proud sponsors of:

The British Society of Cinematographers The Guild of Television Cameramen The Guild of British Camera Technicians The Association of Camera Operators ASPEC - Association of Studio and Production Equipment Companies Cinematography Mailing List Xhire - Anri fraud network