Privacy Policy

VMI takes your privacy concerns very seriously, and confirms to users of this site that we will not sell or rent individual user information to others and will only share information in accordance with this privacy policy.

To Protect Your Privacy

Your Account

VMI is committed to keeping customer information confidential and used solely for the purpose of serving you better.

We are registered in the United Kingdom having notified the Information Commissioner of our data uses under the UK Data Protection Act 1998 and will only use the information that we collect about you lawfully in accordance with the Act and this policy. We undertake the following measures to ensure a high level of privacy for our customers. When transacting with our company you are dealing with VMI only.

In order for us to provide the best possible level of service, we need to gather certain information. When you set up an Internet account with VMI, we will ask you for some relevant information, including:

This information allows us to provide you with personalised services and correspond with you separately. The information you provide will be kept confidential and used to support your customer relationship with VMI. It will help us to maintain your account and alert you to new products, special offers and services, which are suited to you as they become available. Such uses may be special offers in promotional emails and on our website.

Protection and Security of Information

We protect the privacy of your information using highly secure, password-protected servers. Please see our security policy for further information about the online and offline security measures we adopt to protect your information against unauthorised or unlawful processing of personal data and against accidental loss or destruction of or damage to personal data.

Accuracy and Updating Information

We endeavour to keep our information accurate and up to date. Once you have registered online with VMI you can check the information we store for your account by visiting our website and logging-in. Then access the "Update Account" link at the top of the page to display your account information. You can amend any inaccuracies through this facility. Alternatively, you can email us at queries@vmi.tv requesting that we update, modify or delete your account information.

Website Tracking

Like most websites, we use cookies and other internal tracking methods to track the way our website is used by our customers so we understand better how to make the service faster and more user friendly. The information we gather is analysed either in the aggregate or at a customer level, where we feel that the data we collect will help to enhance your purchasing experience.

Sharing Information

We do not share personally identifiable data with any other companies except as provided in this policy or permitted by law. We may provide such aggregate statistics about our sales, traffic patterns, and related website information to trustworthy third parties, but these statistics will include no personally identifying information.

In order to provide you with a service, fulfil a transaction you have requested or in connection with legal process, we may share personally identifiable data with our agents (such as credit card processing companies, credit reference agencies, outside suppliers, distributors and delivery companies), and group companies for such purpose, relevant authorities or otherwise with your permission. Where appropriate, we share user experience information or other customer level personally identifiable information with companies within our group as well as our trusted third parties, agents and business partners for the purpose of accomplishing our objectives of customer personalisation and improvement of site design and user experience.

Email Newsletters

As part of our customer service offering we provide a regular email newsletter service. This service brings to you details of monthly special offers and product promotions as well as information on new products.

If you wish to subscribe to our newsletter you will need to be registered with My Shoot Kit and check the relevant box.

You can opt out of this service at any time by changing your user details through My Shoot Kit. You can subscribe again at any time by following the procedure above.

What Are Cookies?

Cookies assign a unique identification to your computer and store the details on your hard drive via a facility in your web browser. The cookie does not contain any personally identifying information but does permit our website to recognize you each time you return to the VMI website. On arrival your cookie then 'handshakes' with our system, which identifies you and makes it faster for you to log in. If you do not want to use "cookies", most Internet browser programs will permit you to turn them off. Should you do this, you will still be able to access our website as normal.


The foregoing policies are effective for the www.vmi.tv website. By using our site, you agree to the terms of this privacy policy. VMI reserves the right to change this policy from time to time and will update this page accordingly. By using this Site you agree to be bound by any such revisions in effect at the time of use and should therefore periodically visit this page and the Site Terms of Use page to determine the current policies applicable to users of the Site. The policies and terms described above are not intended to and do not create any contractual or other legal rights in or on behalf of any party.

VMI Security Policy

Credit Card and Personal Information

Any credit card or personally identifying information divulged to VMI via our website will be stored on secure servers at Netbanx and not released to any other party without your explicit written authorisation unless as expressly provided in the VMI Privacy Policy.

Secure Socket Layer (SSL) Protection

The purchase area of our website is secure.

Non-encrypted Server

Some browsers may experience problems with SSL enabled websites. If you are experiencing problems using our online shopping and account facilities under SSL protection, our non-encrypted server is available. Please note that the non-encrypted server does not encrypt your credit/charge card information when transmitted. If you have any queries about this protection please email our Customer Services Team.

General Statements

VMI are proud sponsors of:

The British Society of Cinematographers The Guild of Television Cameramen The Guild of British Camera Technicians The Association of Camera Operators ASPEC - Association of Studio and Production Equipment Companies Cinematography Mailing List Xhire - Anri fraud network