VMI – Taking Stock 29 April 2026 It has been ten days since RD took over at VMI, and what a whirlwind it has been. A lot of people have got in touch with me across the … Read more
VMI Open House Day 13 Sep – Book Now 24 August 2023 A lot has changed in 2023, so instead of waiting until December for our annual new products day, we are hosting an ‘Open House’ in September with lots of new … Read more
VMI New Products Day 6/7/8 Dec. Limited Availability 1 November 2022 *** FREE EVENT – LIMITED AVAILABILITY *** VMI’s biannual New Products Day is this week! This is a big deal for us, as we only host this once every 2 … Read more
Account of VMI Anamorphic and Large Sensor Event in January 4 March 2019 VMI hosted an Anamorphic and Large Sensor event in late January at the newly opened CVP Creative Space in Newman Street Fitzrovia, an elegant new showroom over four floors. The three-day event was well … Read more
White Lion Shines for Red Christmas Shoot Fashion brand SHEIN is lining up a Christmas and New Year campaign shot on the Sony BURANO by director and cinematographer Eduardo Fuica. Eduardo runs boutique agency White Lion specialising … Read more
Star Wars fan film delivers blockbuster action with Kowa primes From the opening tracking shot extending back from rugged desert dunes to reveal a guard jumping into a World War II army truck you know you are watching a movie … Read more
The Creative and Technical Differences between Full Frame and S-35 Fully Updated Article, April 2023: To shoot Full-Frame or S-35? Are there really artistic reasons for shooting on FF? What are the advantages and what gear will I need?
Beginner’s Guide to Depth of Field This article is written mainly for those who want to know the very simple concepts which allow camera operators to manipulate the Depth of Field in order to make them look more cinematic.
Anamorphic and Full Frame Lens Tests, including a 57 Video Playlist. Do you ever wonder what a Zeiss Supreme looks like next to a Zeiss Masterprime? or what about a Tokina Vista next to an ARRI Signature prime, or even how … Read more
Mid-range cameras don’t mean compromise At VMI we’ve noticed a recent trend among filmmakers and wondered if you agree? We’ve spotted that a significant number of productions are ‘trading down’ from using traditional top of the range cine-cameras…
Ronin & MōVI Gimbals – all you need to know This article explains the benefits and limitations of using these Gimbal systems and provides essential information if you want to use one in production. Revised June 2021. Introduction This is … Read more