VMI – Taking Stock 29 April 2026 It has been ten days since RD took over at VMI, and what a whirlwind it has been. A lot of people have got in touch with me across the … Read more
VMI Open House Day 13 Sep – Book Now 24 August 2023 A lot has changed in 2023, so instead of waiting until December for our annual new products day, we are hosting an ‘Open House’ in September with lots of new … Read more
VMI New Products Day 6/7/8 Dec. Limited Availability 1 November 2022 *** FREE EVENT – LIMITED AVAILABILITY *** VMI’s biannual New Products Day is this week! This is a big deal for us, as we only host this once every 2 … Read more
Linney has high speed food shoots licked with Ember In the world of food commercials you only have a limited time before the item you are photographing begins to lose its appetising freshness. “If a lettuce wilts or a … Read more
The Creative and Technical Differences between Full Frame and S-35 Fully Updated Article, April 2023: To shoot Full-Frame or S-35? Are there really artistic reasons for shooting on FF? What are the advantages and what gear will I need?
Vintage Lenses are Still Cool To reflect that VMI’s wide range of vintage and vintage-look lenses, we have redefined the vintage category on our website to now includes 14 different types of sets of Vintage/Vintage-look … Read more
Mid-range cameras don’t mean compromise At VMI we’ve noticed a recent trend among filmmakers and wondered if you agree? We’ve spotted that a significant number of productions are ‘trading down’ from using traditional top of the range cine-cameras…