VMI Website History – 1995-2025

Few will realise that VMI’s website is now on its 5th version and thanks to Google’s cache facility, we can share some of these versions with you to show you how our website has evolved.

VMI Is Recruiting!

VMI currently have the opening for a Client Contact to join our busy camera rental facility in West London and are inviting applications now. As a key member of our … Read more

VMI Held Successful MikroMak Events

VMI held some workshops at VMI Acton at the start of February 2025, to help DPs to learn about why MikroMak and InfiniProbe lenses are different to other macros and … Read more

It all started with a comment…

Sometimes, transformative change begins with the simplest of moments and for VMI, it all started with a comment. Back in 2018, like many companies, we regularly sent out customer surveys … Read more

Sustainable Film Competition

CALLING ALL SUSTAINABLY MINDED FILMMAKERS! Our sustainability film competition was so successful last year, that VMI and Sustainable Film decided to repeat it again this year, offering a prize to … Read more

4-Years In, VMI On Track to Net-Zero-By-2030

VMI’s journey to net-zero began in 2021, with the company committing to achieving net-zero by 2030, publicly reporting annual CO2 emissions and aiming for continuous annual reductions and by 2023, … Read more

VMI featured in new Sustainability Guide

VMI featured in new Sustainability Guide, compiled by ACrew4U | cre8tiveBank and in partnership with evcom. This is a comprehensive 68 page sustainability guide for all companies, taking the reader … Read more

SUPPORT YOUR INDEPENDENT RENTAL HOUSE

2023 was hard, 2024 is proving to be equally hard and independent rental companies are finding it very tough. Renting from VMI means much more than just renting equipment —it … Read more

VMI Awards Best Short Film at KIFF 2024

Karen Bryson’s film “Monochromatic” won the VMI Best Short Film award at the Kingston International Film Festival (KIFF) in June 2024. VMI has been a proud partner of KIFF since … Read more

VMI Cuts Carbon Emissions for Third Year by 36% on 2022

VMI recently celebrated a significant achievement in its sustainability journey, as revealed in its latest carbon audit by Creative Zero.

After three years of dedicated efforts to reduce its carbon footprint, VMI surpassed expectations with a remarkable 36% reduction in its operational carbon footprint in 2023 compared to 2022.

VMI’s carbon emissions have actually decreased by more than half from its new 2021 base year of 213T to 78T in 2023. These numbers, meticulously calculated in accordance with SBTi guidelines, reflect VMI’s dedication to surpassing industry standards and driving meaningful change in sustainability practices.

VMI 2023 Client Survey – great results

In December 23/January 2024, we held our 16th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought … Read more

VMI Price Match – You won’t hire it cheaper. Full Stop.

Find a better price elsewhere?  Just send us a competitor’s quote and we will match it.  You will also help to save the planet, since we are the only Albert Certified Carbon Neutral rental company.

VMI Price Match commitment – we will price match against any other UK Rental company, subject to availability.

VMI Open House Event… In Pictures

With the degree of weirdness for 2023 being off the weirdness scale, we decided to host an ‘Open House’ in September for our clients and it was a great success with lots of new and existing kit on show. Here is the story… in pictures!

VMI Publishes Sustainability Film

VMI publishes a short film to show our approach to sustainability and how we have reengineered our business to become an Albert-approved Carbon-Neutral rental company since 2022. We know that … Read more

VMI awards Best Shorts award at KIFF 2023

VMI loves to support new entrants to the industry and after a successful inaugural Kingston International Film Festival (KIFF) in June 2022, VMI are proud to be continuing their support … Read more

The VMI Value-added Factor

Seriously, why choose one rental company over any other? We think that exemplary customer service, delivered entirely carbon-neutrally and which is competitively priced are our value-added-factors. Ready why here:

VMI IS ALBERT-CERTIFED CARBON NEUTRAL

VMI paid to offset our 121.4T of CO2e carbon emissions generated in 2022 to invest in a project to preserve the Brazilian Rainforest to avoid deforestation over a 30 year … Read more

VMI Hosts Successful Ronin 4D Workshops

VMI continues with is new post-COVID 2022 workshop season with three bespoke Ronin 4D workshops held at West London College’s Studio in Ealing Green and also at the Cleveland Arms … Read more

VMI is voted one of the UK’s Best Workplaces

Having achieved a Great Place To Work certification for VMI, we were invited to enter the UK’s Greatest Workplace Awards and were delighted to be officially ranked 62 as one of the UK’s Best Workplaces …more

VMI Sponsors KIFF Film Festival

VMI loves to support new entrants to the industry and is proud to be a partner of a brand new film festival in June, which aims to celebrate a diverse … Read more

VMI Donates Lights for Student Training

VMI has partnered with Bristol-based college, boomsatsuma, donating a range of lighting equipment for BA Hons Filmmaking Production and Post-production degree student skills development, Jan 2021. Degree students based at … Read more

VMI is a certified Great Place to Work!

VMI has always striven to be a place that people enjoy working in and a recent independent audit by organisation, GreatPlaceToWork, has confirmed that 96% of VMI’s workforce judge VMI … Read more

VMI 2021 Client Survey – 96% Service

In December 2021, we held our 14th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought about … Read more

VMI Shortlisted for Park Royal Business of the Year award 2022

For the third year in as many years, VMI has been nominated as a finalist for the West London Business Awards. VMI has been shortlisted as one of three companies for the Green ‘Race to Zero’ Business of the Year but what is really surprising is that also, for the first time, we have been also shortlisted as one of three companies in the category of Park Royal Business of the Year.

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VMI Retires all Tungsten Rental Lighting

Tungsten is the most traditional form of TV/Film lighting still in use today, having replaced expensive and dangerous Carbon Arc fittings. In reality though, tungsten lighting fixtures ought to be … Read more

Created Net Zero Roadmap

We’ve created our Net Zero Roadmap! We will reduce our emissions to the limits that technology and society set for us by 2030 and offset any residual emissions along the … Read more

VMI takes on three new Apprentices

From left: Jonah Mann, Josh Barker, Matt Fisher. Dominique Unsworth recently posted on Linked-in, “I remember when everyone I spoke to said it couldn’t be done, it wouldn’t work, our … Read more

VMI Bristol Image

VMI Bristol is 6 years old

VMI Bristol celebrates six years since it was set up and in that time, Gary, Jon and the rest of the Bristol team have established it into a mainstream camera … Read more

VMI’s Green Credentials in the news

VMI takes its social responsibility very seriously and has initiated many strategies to reduce its impact on the environment and even won awards for it too, so it is really … Read more

Jay Beats Cancer

We are so pleased that Jay Patel, who has worked with the driving team of VMI for almost 15 years, has managed to totally beat Pancreatic Cancer against the odds. … Read more

We’ve been super busy-busy

VMI has been busy-busy over the past 12 months and have supplied camera equipment for 17 drama series, 5 x Natural History Series, plus several features, promos, commercials,corporates and feature films. … Read more

That's all!

VMI are proud sponsors of: