Blog / ESG VMI 2024 Client Survey – best ever! 27 January 2025 — by Barry Bassett In January 2025, we held our 17th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought about us and we have included them for you here.Most importantly though, 52 of you voted VMI 4.87 on customer service (3 is average, 4 is good and 5 is excellent), which is equivalent to a 97% client approval rating, the best of all time. This is the ninth time in as many years that you have scored us 4.7 or more and we continue to be thrilled that you consider that we deliver at this level.Compare with 2022 VMI Client Survey Compare with 2022 VMI Client Survey Compare with 2021 VMI Client Survey Compare with 2020 VMI Client Survey Compare with 2019 VMI Client Survey Compare with 2018 VMI Client Survey Compare with 2017 VMI Client Survey Compare with 2016 VMI Client Survey Compare with 2015 VMI Client Survey Compare with 2014 VMI Client Survey Compare with 2013 VMI Client SurveyOf those who answered, fully 95% of you consider VMI to be either your favourite or in one of a few favourite hire companies. For your convenience, we have summarised the results for you here and the links above will take you to the previous 11 years’ surveys.They answered that we rated between good and excellent on all factors without exception and we have picked out some of these for you below from the survey.This on-line survey was carried out independently by Survey Monkey in Jan 25.Satisfaction of VMI/VMEDIA’s Rental ServicesPreferred Equipment SupplierOf these respondents, 95% considered VMI to be either their preferred supplier or one of a couple of preferred suppliers.VMI Clients Recommend VMI to others!Finally, the best proof of whether we are doing a good job is whether you would recommend us to others – as you can see, overwhelmingly you would, so a big thank you from VMI for all who have contributed!Client Comments2024 SurveyBarry was great and really went above and beyond delivering extra kit on top of our main order at the last minute!I absolutely recommend VMI, especially John he is a very helpful member of staff. Your customer support is really excellent. I am a very loyal customer and a big cheerleader of VMI. You are without doubt the hireshop who I would recommend to those in Bristol and London.We used VMI due to DP preference, more than helpful with the camera team.I am happy with the range VMI offers.Keep up the excellent work….VMI have been very helpful and always do their best to give a reasonable deal whenever possible. Delivery and collection has always been prompt.Very good range. Impossible to keep everything.Love the team at Bristol – always super helpful, and accommodating and willing to find solutions if equipment isn’t available.As usual, a service beyond the reach of any of your competitors.. a joy to rent from.Everyone on the team makes me and my assistant feel welcome when we prep for a job, indeed we are invited to team lunches and made to feel like part of the family. Everyone is friendly and incredibly helpful. It’s been a tough couple of years on our industry and at no point do any of VMI make me feel anything other than happy to be there. I love prepping at VMI.The guys at the Bristol Office, Jon and Gary, are the best!2023 SurveyGary & Jon @ VMI Bristol are always super helpful and have always supplied reliable equipment with great advice. I can always rely on them to help me out with last minute kit hires. Cheers both!Brilliant…as usual! The service at VMI is faultless..and the staff are so wonderfully helpful and generous wIth their knowledge…thank you VMI!Always a pleasure to work with the team in Bristol, they always go the extra mile to help and never make you feel like you’re asking something ridiculousSuch a friendly environment to prep in. I love it.VMI bristol always go above and beyond to offer brilliant service. Great team.The website is really clear and easy to navigate which is helpful for less experienced people.Delighted working with Gary and Jon. Always friendly, knowledgeable and accommodating. Also delighted that Barry has shown such leadership on sustainability.Always such an excellent service, with brilliant technical support and knowledge. Always my preferred supplier.Bristol team went beyond great in delivering equipment that had been delivered to the wrong address by the courier.This was my first time working with VMI. I’m USA based and it is nice to have a reliable and extremely helpful London based rental company. I will definitely be working with VMI on my next London Shoot. Thanks!Great, helpful and knowledgeable staffExcellent Service and I hope to continue working with you, as and when needed on future projects at the College…Thanks for your excellent service!!!