VMI Albert-Certified Carbon-Neutral for 2024

VMI surveyed its staff and clients in an online poll in May 2025 and whilst overwhelmingly, 47% voted for VMI to support a carbon avoidance project, run by Ecology, to protect forests in Paraguay.

Carbon Offset Project Approved by Albert

VMI’s planned carbon audit and offset schemes are approved by Albert, the UK’s environmental sustainability hub for film + TV, thus VMI will continue to be an Albert-Approved carbon neutral organisation.

We know that being carbon neutral is not the same as achieving net-zero but in supporting approved offset schemes, we are taking a further positive step towards making positive contributions to the environment while actively eliminating waste and carbon emissions from our activities.

VMI offset the 85.3T of carbon emissions generated in 2024 becoming officially Albert-certified Carbon Neutral for a third year.

Visit VMI’s Albert-Certified Offset Portal

1. Protecting Forests in Paraguay

The Gran Chaco is South America’s second-largest forest, spanning more than twice the size of California. It is one of the most ecologically diverse regions on Earth, home to a vast range of species and landscapes, including savannahs, rainforests, and wetlands. Despite its global significance, the Gran Chaco is facing rapid deforestation, with Paraguay suffering the most severe losses. Data collected from WRI’s Global Forest Watch showed deforestation increased by 78% in 2019, with a football pitch of forest being destroyed every two minutes in the Paraguayan Chaco. The primary drivers of this destruction are cattle ranching and soybean cultivation, which have led to the clearing of millions of hectares of land.

Project

The Ouarzazate solar power station is one of the largest concentrated solar projects in the world, making use of thousands of concave mirrors to concentrate solar energy and produce 750 GWh of power per year. The project maintains up to 7 hours of solar energy storage which can be used to deliver power even after the sun sets. The region selected for the project is highly favourable for solar energy generation, receiving among the highest amounts of annual sunlight of any region in the world.