Ali Wilson is leaving VMI after 15 long and fruitful years. Ali first joined us in the late 2010s straight from university as a fresh-faced runner and his first job was taking images of VMI equipment for our (then) new website. … Read more
The Future of Production Kit Rental: Evolving to Survive The production kit rental sector has faced significant upheaval in recent years, with numerous companies shutting their doors. The combination of cheaper high-quality equipment, shifting production trends, and economic pressures … Read more
Staff EV Switch Cuts 43.48 Tonnes of CO₂e Three VMI staff have switched to EVs and hybrids during 2024, cutting our Scope 3 emissions for 2024 by 43.48 tonnes of CO₂e. This reduction reflects fewer petrol/diesel commutes, more … Read more
VMI Welcomes Claudio Cadman as Deputy Head of Drama. We’re thrilled to announce that Claudio Cadman has joined VMI as Deputy Head of Drama, bringing his expertise to help expand our drama division. An award-winning Director of Photography, Claudio … Read more
VMI Website History – 1995-2025 Few will realise that VMI’s website is now on its 5th version and thanks to Google’s cache facility, we can share some of these versions with you to show you how our website has evolved.
Macro & MikroMak Lenses – all you need to know. Cinematography, Lenses Introduction I am no longer surprised at seeing the sceptical look on cinematographers’ faces when I tell them that a group of macro primes exist which don’t follow the usual … Read more
VMI Is Recruiting! VMI currently have the opening for a Client Contact to join our busy camera rental facility in West London and are inviting applications now. As a key member of our … Read more
VMI Awarded West London SME Green Business of the Year VMI TV has been honoured with the West London Business SME Green Business of the Year award at the prestigious awards ceremony in Twickenham on 29 January 2025. This accolade, … Read more
VMI Achieves Highest ‘B’ Rating on Global CDP CO2 Platform VMI has submitted detailed emissions filings for 2023 and 2024 to CDP, the global non-profit that runs the world’s only independent environmental disclosure system for 12,500 companies worldwide. VMI was … Read more
Sora: AI Revolution or Artistic Regression? Technology Exploring Sora’s Impact on Creativity The big news in the world of AI is that Sora, the much-anticipated generative AI platform, is now open to the public. Promising to revolutionise … Read more
VMI 2024 Client Survey – Best Yet! In January 2025, we held our 17th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought about … Read more
THRIVE IN 25: Unlock 25% Discount for 25 Days with VMI! Forget about ‘survive ’til ’25’ – let’s thrive in ’25 instead! We have lived with the mantra of ‘Survive ‘til ‘25’ but now we want to replace this with a … Read more
VMI Held Successful MikroMak Events VMI held some workshops at VMI Acton at the start of February 2025, to help DPs to learn about why MikroMak and InfiniProbe lenses are different to other macros and … Read more
VMI Bristol 10th Anniversary Lens Events 21/22 Jan In partnership with Bristol Film School (Boomsatsuma) and our friends at Bristol Crew, we are hosting 2 events on 21/22 January on LENSES! To celebrate our VMI Bristol branch’s 10th … Read more
The House Of Fish Wins Sustainable Film Competition VMI and Sustainable Film arranged a competition to offer free camera and grip equipment and the results are now in…
The Majority of VMI’s Vehicle Fleet is EV/EV Hybrid VMI’s initial net zero plan written in 2021 aimed for VMI’s entire diesel vehicle fleet to totally migrate to EVs by 2025, but technological limitations on payload and range made … Read more
VMI Shortlisted in 2025 Park Royal Business Awards for Green SME of the Year VMI has been shortlisted for the SME Green Business of the Year at the West London Business Awards 2025 with the winner to be announced at the end of January … Read more
It All Started with a Comment… Sometimes, transformative change begins with the simplest of moments and for VMI, it all started with a comment. Back in 2018, like many companies, we regularly sent out customer surveys … Read more
White Lion Shines for Red Christmas Shoot Large Sensor Cinematography Fashion brand SHEIN is lining up a Christmas and New Year campaign shot on the Sony BURANO by director and cinematographer Eduardo Fuica. Eduardo runs boutique agency White Lion specialising … Read more
VMI celebrates 3-years of not stocking Polyboards Lighting We all appreciate how horribly unsustainable Polyboards are and their size makes them difficult to dispose of but DPs and gaffers have always liked their versatility. In recent years, several … Read more
Do ‘Netflix Approved’ Cameras Really Matter? Cameras, Technology Netflix has established itself as a benchmark for original streaming content, and with that has come a specific set of requirements for the cameras used to capture its 4K Originals. … Read more
Exclusive Year-End Raffle: Win a DJI NEO Drone! From now until Friday, 20 December, we’re offering our clients a special opportunity to win one of 5 DJI NEO drones. Here’s how you can participate: How to Enter: Key … Read more
Equine Prods backs a winner with VMI Large Sensor Cinematography Sports documentaries are never a dead cert. They are edge of the seat productions for filmmakers who can never be sure they’ll have a compelling story to sell once the … Read more
Sustainable Film Competition CALLING ALL SUSTAINABLY MINDED FILMMAKERS! Our sustainability film competition was so successful last year, that VMI and Sustainable Film decided to repeat it again this year, offering a prize to … Read more