In December 2013, we held our 5th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought about us and they told us!

Of those who answered, fully 94.3% of you consider VMI to be either your favourite or in one of a few favourite hire companies and 95% say that they would recommend us to others! 

All told, we had 69 fully completed questionnaires and they are summarised for you here.

They answered that we rated between good and excellent on all factors without exception and we have picked out some of these for you below from the survey.

This on-line survey was carried out independently by Constant Contact and was totally outside VMI’s control.

Of these respondents, 94.3% considered VMI to be either their preferred supplier or one of a couple of preferred suppliers.


It is important that we represent a good deal and are competitive and you confirm that we are!

VMI Clients Recommend VMI to others!

Finally, the best proof of whether we are doing a good job is whether you would recommend us to others – as you can see, overwhelmingly you would, so a big thank you from VMI for all who have contributed!

Client Comments

From this, these are some of the comments which were left – we enjoyed them so much, that we wanted to share them with you!

I was recommended VMI by Adam Evans of Cantos a few years ago and since first couple hires, I don’t shop around anymore. You guys are always on top of it,kit is great and service is personal although I’m a small fish in the game.  Really appreciated Stuart’s extra help on my Bentley film too. Only thing, be great if you lowered free delivery again!

Al Alex Kryazkiewicz, Ostia Media

First time but will not be the last – Midsomer Murders was a delight.

Ian Strachan, Bentley Productions

Thank you all. Enjoy using VMI – good relationship with Ali, Stuart, and the drop off guys. Always keen to find a solution to help us, all in all very happy.  Will definitely keep recommending.

Brodie Lea, Lightweight Media

Whilst VMI are slightly more expensive than other suppliers, you are very reliable and trustworthy, which when I can afford it is more than worth it. I’ve been working with Stuart Neate for a few years now and he’s always been very helpful and efficient.

Sam Palmer, Akauk

Barry and his team are always quick to respond to any of our queries which is very important as this often affects the speed a quote can be submitted to our clients. Even though we are a minor customer based in the Channel Islands we always feel that we are taken seriously and we would certainly recommend VMI and they remain our first port of call.

Tom Killick, Spike Productions

Fantastic service. Only recommendation would be sending a notification email that the equipment has been returned back at VMI safely.

Rob Collins, Tailwind Media

You folks were genuinely excellent. Amazing customer service (especially considering the hassles I had with my job). You were happy to put things on hold, send me serial numbers, accept delays etc. I couldn’t have asked for you to be any more accommodating and I would happily use you again in the future. You rock !

Dan Holt, Edge Picture Company

VMI have been excellent. Love them, Adam

Adam Evans, Merchant Cantos

Superb service. Outstanding customer service. Very friendly and helpful.

George Leney, Edelman

Really great service from friendly and knowledgeable staff

Louis Neethling, Mutt and Jeff Pictures

Excellent service from VMI on both productions. Top class camera equipment.

Betty Evans, Boom Pictures

Thanks for the help and support and for doing good deals for us – as a startup it means a lot

Miles Bullough, Wildseed Studios

I had such a good experience with VMI. Without VMI and Barry’s consideration and help the shoot I desired would very likely not have taken place. For that I will ever be grateful. It was a very personal service and the team at VMI were super friendly.

Stevan Riley, Anima Productions

Only that the continuing expansion of accessories and kit available helps us keep all our rentals with VMI, so keep it up!

Tom Booth, Adjust Your Set

Great support from the team

Fiona Lloyd David, Studio 9 Films

Gary is simply excellent and always goes out of his way to help

Molly Clifton, Scorch London

This is the first time I have ordered with VMI, but expect to much more in the future. This is why I am unable to comment on the vehicle section – I didn’t see it.I have also as yet not received an invoice, but it was only a couple of weeks ago so this is ok.Only negative was the driver coming to the wrong place for pick up ,but he happily corrected

Angela Culling, Princess TV

I have had nothing but exceptional service at VMI with incredibly competitive prices. I will be coming back on my next hire.

Caroline Bridges

My entire experience with VMI has been outstanding and I look forward to building a long relationship with you.

Andrew David, Methodworks Productions

I also love the care you take and the offer of in house training or run throughs on unfamiliar equipment.  Generally all good!

Dave Glass, Smyle

Was an excellent experience. And coming from a prod co in Dubai (having lived and worked in industry in London for 20 yrs +) was refreshing to find a rental company that was all about service and was also competitively priced and helpful. You guys should open in Dubai!! Id happily partner with you as we need a great rental house here!

Shane Martin, Boomtown Productions

Working with VMI is normally a very good service and good experience always helpful and knowledge of cameras is good. They are our preferred camera house of choice. However sometimes we can get a better price from another supplier. We always try to use VMI when possible. We don’t hire too often as we also own our own cameras as in house

Owen Smith, Redskin Media

First class service, a very good variety of equipment that is always well presented and checked and comes with all the accessories required and competitively priced. Staff knowledge that is first rate, and a willingness to help that goes beyond the call of duty.

Tony Serpini, Serpini Pictures

If Carlsberg made TV and Film equipment hire companies…… Barry Bassett and team – thank you so much for your help, really appreciate 🙂

Nick Pawley, National Film and TV School

Keep up the good work

Stephen Roach, Merchant Cantos

Stuart Neate seems to be our main contact at VMI and he has always been extremely helpful and easy to deal with. He is always happy to accommodate our requests.

Joe Hallgate

There’s not much to be improved! It’s so exciting to see VMI going from strength to strength. I hired my first camera from you when I was 18 back in 1998 so it’s good to have kept working with you for 15 years (that makes me feel old).

James Morton-Haworth, Gramafilm

We really appreciate the broad range of kit you hold and your ability to cross hire anything else. MANY THANKS!nope. just a big thanks for all your help this year!

Rob Curley, Double Negative

Only to express my appreciation to VMI for their patience and understanding with regard to a number of our hires when equipment has been returned late or with items missing.

Graham Herkes, Propeller TV

Ali Wilson has been especially helpful with dealing with these issues and with bookings in general.  All very satisfied. Thanks!

Henry Collins, Cinema Campesinos

2012 Survey Comments

Very happy with all aspects of VMI, and I always recommend to friends and colleagues.The open days are very useful.

Thanks!” Nick Elliot, Lux Monkey;

It’s great when I go to VMI and the staffs give me the points to be careful about the camera settings and sometimes label the equipment to remind the cameraman. I feel the customer care is good.

Kenji Kitajina, Don Productions

We have been very happy with the level of service we have experienced with VMI

Steve Perry, Ink Films

Our kit orders are usually quite small so I can’t answer all of these questions with certainty- however, VMI works for us and I’m very happy with the service we receive

Rebecca Machin, Alzheimers


Tony Vouniotis, DoP

All good, I haven’t made a film for a little while and I was from the film stock generation of film school students. The guys and girls at VMI helped me get up to date with the digital advances, very cool very knowledgeable.

Ben Coen, DoP

It was a pleasure to come and hire but a visit to VMi is always so much more…great technical advice from Kevin and Gerard.  Keep Calm and Carry on!

Barbara Nicholls, Line Producer

Keep up the good work!

Rob Chan, Bokeh TV

Great service and a good range of equipment.


You can always guarantee a very high standard level of customer satisfaction.

Rusty Foulkes, DoP

Good service, great range of DLSR kit

George Derrick, INP Media

I appreciate the very personal service I always get from VMI and the interest they take in putting together the right package of equipment for a price that works for my commissions which are often very modest budgets.

Fiona Lloyd Davies, Studio 9 Films

I have had a great year using VMI products, you have helped my work improve by offering me fantastic deals and also options when my desires were larger than my budgets. I cannot say thanks enough

Stuart Nicholas White, DoP

As early adopters of new cameras, I am using VMI more that some of the more traditional houses I have used in the past who are a little stuck in the ENG world

Jono Clabburn, Panacea Film

Friendly staff and easy to communicate with via email

Alison Lynch, Mutt and Jeff Pictures

Keep it up! It is all great!

Grant Raphael, The Confessional

I am continuing to be impressed by staff, particularly Liam for going above and beyond to help with Epic info by email which really helped. Also Ali and Stuart are very engaged with gear requirements and fine detail, which is what we DOP’s really need to get the job right on set.

Adam Rodgers, Hothead Minicams

Stuart is wicked!

Olivia Boland, Bruizer Productions

Friendly, efficient and reliable, I would only rent elsewhere if I had to!

Tom Coulson, Content is

Staff are always very accommodating on the phone and willing to help us out at short notice and with strange requests!

Ellie D’Silver, Content is King

Generally really good service and kit. Thanks

David Glass, Smyle

Overall very happy with VMI as a supplier – good kit, fairly priced and provided by people that know their stuff.

Dan Haddon, Anglia Television Facilties

I contacted VMI late Thursday evening to hire equipment for the next day. I dealt with Stuart Neate who was extremely helpful and managed to get all the account paperwork set up in record time.  The kit was just what we needed and to be able to get it at such short notice for such a good price was amazing. I would definitely use VMI in the future

Sandra Tonkin, Producer

Overall I think your service and equipment are excellent, Barry.  I would quite happily use you for every job I do but sometimes clients may have their own camera/ studio their own lights and producers may have the final say in where the kit comes from – such is the world! If can be of any help Barry please do get in touch – All the best James.

James Buck, DoP

2011 Survey Comments

From this, these are some of the comments which were left – we enjoyed them so much, that we wanted to share them with you!

The one thing I like about VMI is not matter who you talk to, you never feel like a burden. Especially with the list of demands I can have, It is nice to have someone who takes my tantrums in their stride.

Emma, RGB Photographic

VMI service is generally excellent

Laura Matthews, The Garden Productions

Delivery (Jay) is excellent and camera Assistants (Dan Lemmon) are particular very good and with good extensive knowledge


Stuart was very good at accomodating our kit requests during the Leonardo Live VT shoots.

Emma Love, Seventh Art Productions

Always friendly, always knowledgable and very accommodating. A pleasure to do business with. A great selection of equipment and very reasonably priced.

Tony Serpini, Serpini Pictures

Myself and Big Talk Productions couldn’t be more happy with the service and support that VMI have contiued to give us. Ian has been worth his weight in gold when it comes to technical knowlegde and understanding the individual needs of each production. We will continue to us VMI in 2012 as much as possible.

Lyndsay Robinson, Big Talk

Excellent service from the top down as usual.

Mark, The TVB

I have only hired a jib arm and dolly so far , but was very pleased with everything , defo coming back!

MI have always been extremely helpful to me as I am not at all versed in any of the camera/sound equipment so am always please with their advice. Many thanks


I have a good regard for VMI and have always found them helpful & flexible.

Phill Hutton, Blitz Communications

Been a very positive experience to date, really appreciate time taken out to show us equipment on a couple of occasions. Always a swift competitive response. Looking forward to more of the same!

Good Service all the times

Otis, AVCom

I’m only an occasional hirer and have only ever used VMI. I find your staff extremely knowledgeable and helpful.

Kate, Digileaf

Barry was always a pleasure to work with.

Lucy Tate, Sprout Productions

I will continue you to use VMI, as your customer service skills are second to none.

Andrew, New Black Films

Thanks, you were all really helpful.

Joan Humphries, BBC

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