In December/January 2023, we held our 15th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought about us and we have included them for you here.

Most importantly though, 60 of you voted VMI 4.75 on customer service (3 is average, 4 is good and 5 is excellent), which is equivalent to 96% client approval rating. This is the eighth time in as many years that you have scored us 4.7 or more and we continue to be thrilled that you consider that we deliver at this level.

Of those who answered, fully 95% of you consider VMI to be either your favourite or in one of a few favourite hire companies and 95% also say that they would recommend us to others! 

For your convenience, we have summarised the results for you here and the links above will take you to the previous 10 years’ surveys.

They answered that we rated between good and excellent on all factors without exception and we have picked out some of these for you below from the survey.

This on-line survey was carried out independently by Survey Monkey in Dec 21/Jan 22 and was totally outside VMI’s control.

Satisfaction of VMI/VMEDIA’s Rental Services

Preferred Equipment Supplier

Of these respondents, 95% considered VMI to be either their preferred supplier or one of a couple of preferred suppliers.

VMI Clients Recommend VMI to others!

Finally, the best proof of whether we are doing a good job is whether you would recommend us to others – as you can see, overwhelmingly you would, so a big thank you from VMI for all who have contributed!

Client Comments

2022 Survey

Thanks guys, just wanted to check in and say the lenses and cameras are lovely and doing what we need. Apple are over the moon with it all so that’s good. Thanks again for all your support.

Frank Madone, DP 2021 BAFTA Nominee

Have to say we have all been very impressed with not only the kit but the service offered by VMI. The DP was delighted – which is always a good thing- and I have a feeling that We’ll be back in touch for the next block of Silent Witness.

Chris Alexander, BBC

Just wanted to say a big big thank you for supporting us on Hapless2! Everything went really well and we wrapped on time (and I think on budget). Your equipment and support was invaluable in enabling Hapless2 to happen at the high production value level that we wanted, so thank you so much.

Luke Palmer, DP

Love using VMI, always on point and so helpful with deliveries and everything else. Much appreciated.

Luke Wolagiewicz

Recommend VMI to someone last week!! Always great hiring from you: always friendly advice, kit is always as ordered, knowledge base to call upon in case of questions, comms with delivery drivers… and your efforts on the sustainability front.

I do think that your general technical knowledge of equipment for swaps etc is great, Stuart in London is especially helpful with this. The cleanliness and condition of your equipment is also above average.

Thank you for your continued support 🙂

Gary Smith and Jon Noad VMI Bristol are fantastic!!

Barry is great to have advice from!

Paula, Ray, Jonno, Ali, are all amazing. Great communication, able to take kit back, get it delivered. Have done generous swaps, when first choice not available, that has worked really well for us. Even the office dog is amazing.

Janet Staples, BBC

Delighted at the steps VMI have taken to be more sustainable.

Brodie Lea

I have always enjoyed using VMI and have found the staff very friendly and very helpful. I have no cause to complain on anything that have been provided.

Isibeal, Adorable Media

Always receive brilliant, personable service from Jonathan. Massive credit to him. 

Guy, Lux Studio

At the scale VMI is, it’s amazing to consider the quantity and variety of stock you hold is. 

Davide Casa Creative Studio

Keep on doing what do in the way that you do it and I will keep on coming back.

Matthew Hamilton, Line Producer

Overall great service and will use again. 

Keep up the good work !!!!

Peter Harvey, West London College

Recommend VMI to someone last week!! Always great hiring from you: always friendly advice, kit is always as ordered, knowledge base to call upon in case of questions, comms with delivery drivers… and your efforts on the sustainability front.

2021 Survey

I am a Bristol based client and only use VMI as I value my relationship with Gary, John and the crew here- always super friendly and helpful. I have, and will continue to, recommend them to friends and colleagues. Keep up the great service

Sacha Snow, Spark Films

Vmi Bristol is our supplier for all rentals. The guys are always friendly, efficient and a pleasure to deal with. Wouldn’t consider looking elsewhere because of this. 👍🏻

Dan Bristow, Clear As Day Productions

Always very happy with the outstanding service and equipment and for the support given. VMI have been crucial in my career so far and I can’t wait to get bigger jobs in the future to bring some big rentals in return. Thank you! Vince

Vince Knight, Producer

I was glad you stocked the GoPro 360, I had looked around with no luck and you were very helpful and prompt in getting the kit ready for pickup. Thank you

Phineas Sajous, Garden Productions

Your service is great! thanks for everything!

Patrick Kerriganhall, Bluewing Media

Stuart is a brilliant asset to the team. Always very friendly and helpful as well as his broad knowledge of equipment to suggest alternatives when you don’t have specific items in stock.

Tom McCagherty

I feel in safe hands when I order kit from VMI – I know it will be the right equipment for the job, always be in great condition and work perfectly. I wish I could say the same for myself. Ha ha!

Micci Bamford, Blue Yonder Films

Staff are always very friendly and helpful

James Dearden, Blind Eye Films

Jono was really fantastic to speak to and work with.

Edward Cooper Clarke, Sussex House School

2020 Survey

Gary & team at Bristol are brilliant. Always happy to help and supply a 5* service. Keep up the brilliant work.       

Adam Wells, Suited and Booted

Superb staff, equipment and service – I could not recommend VMI highly enough. Stuart and his team provided the best.

Michelle Methven, freelance

I highly value my working relationship with Jonathan C. I appreciated the yearly check in call regarding quality of service, which is very high.

Looking forward to hiring more in 2021!

Angus Wallace, Edge Pictures

We love the friendly service we receive. I know that I can always phone up to get good advice and great service.

Kate Avis, JP Productions

Loving the fact that you buy the testing crews lunch. Don’t know any other hire house who does it

Shirley Schumacher, freelance

Lovely people and fantastic customer service – when there is a problem, I do feel like people do their utmost to rectify it as fast as possible.      

Gabi Norland, freelance

My favourite supplier EVER         

Liz, SSB Productions

VMI always offer sound advice. They are very understanding of the ever changing world of production and will always go the extra mile to sort out tricky situations with last minute requests which is always appreciated.        


2019 Survey

“Ian Jackson is a long standing colleague of mine and it is very reassuring to talk to him about my shoot requirements and see how best VMI can support the job. He is super knowledgeable and approachable.  Love the VMI website for info on kit and your training opportunities…always much appreciated. Thanks for the support.” 

Emma Edwards, Inky Dink Pictures

“Great service, great staff, great kit.”

Marc Pearce, Braybrook Productions

“Gary is amazing. He’s the reason I come back to VMI EVERYTIME.”

Chris Britten, MyAccomplice

“Just terrific all round. Thank you very much.”

Jonathan Partridge, Little Tree Farms

“Love the Bristol team.”   

Sasha Snow, Spark Films

“An absolute pleasure working with everyone at VMI this year – thank you. Looking forward to next year!”

Mark Stopher, Wildseed Studios

“The Bristol office are a joy to work with, and the customer service we get is excellent.”

Chris Kemp, Suited and Booted

“The Bristol team are incredible. Gary is a brilliant manager and we love the guys down there. So helpful and an absolute pleasure to work with.”

Sunjay Singh, Life Media

“Great service and staff.”

Sri Southall, SJS Films

“Our experience with VMI was incredible. We’re a small team and Stuart bent over backwards to help us out. Everyone’s knowledge was extremely helpful, and even the delivery service was perfection.”

We love the VMI! Melanie Lanza

“Always very friendly service, and very flexible around our needs. Thank you!”

Catherine Silk, Radical Departures

“You guys are the best :)”

Emily Wylie, Rob Sorrenti Film

“VMI bristol are my go to kit house every job. Gary and all of the team are always incredibly helpful, they often go above and beyond in their efforts to source kit for me and always have workaround options should something not be available, on top of this they are always very accommodating and friendly whenever i come in to test kit too.”

James Chisholm, Shy Guy Ltd.

“Ali was amazingly helpful, great customer services.”

Dennis Grant

“Awesome staff, drivers are characters (my team love it when they deliver), great kit…. keep it up!”

Peter Simons, Kingfisher Group

“I appreciate Barry’s knowledge of kit and helping me to hone my first hire and personal service generally.”

David Kaplowitz

“A terrific experience from 1st enquiry to dropping off the equipment at the end of the filming.”

Richard Harley

“Really looking forward to renting from you again.”

Thomas Shawcroft

“Always a joy to hire from VMI. Ali is such a brilliant point of contact and looks after us so well. Always number 1 supplier.”

Becky Williams, Gramafilm

“Thank you so much, Stuart, for the magic; we really couldn’t have hoped for a better lighting package.  From VMedia, Lewis was most helpful.  VMI and VMedia will always be my first port of call. Thank you.”

Ja’far ‘Abd al-Hamid, Kal & Cambridge

“Gary and the team at VMI Bristol are always so helpful and effificent whenever I contact them (usually at the last minute)”

Susie Millns, Plimsoll Productions

“Gary Davies is a dream to work with, he’s patient and helpful and so is the rest of the team. no complaints from me, great service!”

Emma Davidson, Plimsoll Productions

“The staff are second to none ! always helpful and friendly.  They are a credit to you.”

Eddie Dias, Light’n’Light

“Gary is great and truly reliable- absolutely no issues with him (we love Gary!), however I think there should be another person to assist him to help him speed up on email responses.”

“You are all so friendly and helpful and I know I can ask anything – however stupid it may seem! Thank you!”

Micci Bamford, Fashioned Films

“VMI is my go to kit company – really competitive prices, super quick delivery/collection and everyone is super friendly! You’re great!”

Alexandra Kirk, A+E Networks

“Everyone I have interacted with is so friendly and ready to help and it really makes a difference in service compared to other places. I really appreciate the help and advice.”

Ammanah Lamara, Noon Films

“Really great service provided with friendly staff.”

Georgia Ennis, Verizon Media

“I think you’re doing a great job. Very fair minded and business orientated rather than chasing profit.”

Andrew Guy, Eye To Eye Televison

“Great team; always there on the end of the phone. Good at problem-solving and great at last-minute requests.”

Aisha Graham, Happy Hour Productions

“You guys are great. Wonderful service.”

Sabina Mckenzie Brown

“We are a Glasgow based company that usually hire locally. We had a job in London however and VMI came recommended to hire on location. Staff were really helpful setting up an account quickly as this was first-time use. Sourcing equipment, delivery and tech knowledge were all great.”

Craig Jones, Frame Creative PR

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