Cooke SF 2x Anamorphic/i T2.3 Prime set (32-100mm/T2.3)Special Flare (SF) version of the Cooke anamorphic/i lenses, which flare easily £1,605/day£4,815/week Add to cartRead more
Cooke 1.8x Anamorphic Full Frame SF lens set (40-100mm/T2.3)Special Flare (SF) version of the Cooke 1.8x anamorphic Full Frame lenses (S7A), which flare easily. £1,559/day£4,677/week Add to cartRead more
Cooke 1.8x Anamorphic Full Frame SF 85mm T2.8 Macro PrimeSpecial Flare (SF) version of the Cooke 1.8x anamorphic Full Frame lenses (S7A), which flare easily £459/day£1,377/week Add to cartRead more
Cooke 1.8x Anamorphic Full Frame SF 180mm T2.3 PrimeSpecial Flare (SF) version of the Cooke 1.8x anamorphic Full Frame lenses (S7A), which flare easily £431/day£1,293/week Add to cartRead more
Cooke 1.8x Anamorphic Full Frame SF 135mm T2.3 PrimeSpecial Flare (SF) version of the Cooke 1.8x anamorphic Full Frame lenses (S7A), which flare easily £431/day£1,293/week Add to cartRead more
Cooke SF 2x Anamorphic/i 25mm T2.3 PrimeSF coatings encourage flaring £361/day£1,083/week Add to cartRead more
Cooke SF 2x Anamorphic 65mm T2.3 Macro PrimeSF coatings encourage flaring. 2x anamorphic macro prime £361/day£1,083/week Add to cartRead more
Cooke SF 2x Anamorphic 135mm T2.3 PrimeSF coatings encourage flaring £361/day£1,083/week Add to cartRead more
Cooke SP3 FF Mirrorless Prime set (25-100mm/T2.4) E-mountCompact Full Frame Mirrorless Prime Set £325/day£975/week Add to cartRead more
Account of VMI Anamorphic and Large Sensor Event in January 4 March 2019 VMI hosted an Anamorphic and Large Sensor event in late January at the newly opened CVP Creative Space in Newman Street Fitzrovia, an elegant new showroom over four floors. The three-day event was well … Read more
VMI SPONSORS CINEMATOGRAPHY 2023 AWARD AT PORTSMOUTH UNIVERSITY 23 July 2023 We never forget that we were all once students – even James Cameron and Martin Scorsese had to learn the art of film craft once! VMI are proud to have … Read more
We’ve been super busy-busy 7 January 2019 VMI has been busy-busy over the past 12 months and have supplied camera equipment for 17 drama series, 5 x Natural History Series, plus several features, promos, commercials,corporates and feature films. … Read more
The grade: Core Post’s Matt Brown on Brassic 3 Core Post’s Matt Brown on the HDR grade and key scenes in the third season of Sky Original, Brassic Brassic is a comedy series set in North West of England, which … Read more
Indie feature shoots under Covid-conditions Reports of the death of independent filmmaking are premature. Indie feature This Is The Night Mail has been produced entirely under lockdown with a degree of ingenuity and ‘can-do’ spirit that augurs well … Read more
The force is strong for Star Wars: Made GREAT in Britain Rogue One: A Star Wars Story was 2016’s top-grossing film at the UK box office, more than £1m ahead of its nearest competitor, Fantastic Beasts and Where to Find Them. … Read more
Getting the right balance with MoVI and Ready Rig A short film for Heathrow Airport illustrates the detailed preparation necessary to ensure simple ideas take flight. The one-minute long film produced by Hungry Man Productions via agency Havas Creative … Read more
Va Va VMI, shot EPIC! The driver, a normal member of the public, arrives at the dealership to test the new Renault Clio. As the car approaches a T-junction, the salesman presses the Va Va Voom … Read more
An account of a successful Sigma Lens Day held on 13 February 2020 at VMI VMI held a Sigma lens day on 13 February 2020 in London.
Is 4K or 6K Enough. Do we even need 8K or more? This article aims to explore that there are further considerations to make when considering the image size and CODEC, which means more data, more transfer time, more media resource and in post, more render time, ultimately costing production more money. However, there is also a sustainability argument which becomes relevant, since more data also means more energy usage and a greater carbon footprint.
Shooting Anamorphic in Full Frame and S-35 Everyone appreciates the cinematic quality of shooting anamorphic. With the popularity of Full Frame, it made sense for VMI to make more options available for capturing in both anamorphic and Frame. This is a new article to explore these options.
The Creative and Technical Differences between Full Frame and S-35 Fully Updated Article, April 2023: To shoot Full-Frame or S-35? Are there really artistic reasons for shooting on FF? What are the advantages and what gear will I need?
Mid-range cameras don’t mean compromise At VMI we’ve noticed a recent trend among filmmakers and wondered if you agree? We’ve spotted that a significant number of productions are ‘trading down’ from using traditional top of the range cine-cameras…
Macro and Micro Cinematography We all love to see images of extreme magnification to show a world which we can’t experience with our own eyes but just like all cinematography, this is hard to do well. The choice right lens for the specific shot is key and this article aims to explain the differences between Close Up, Macro and Micro photography/cinematography and in particular, to introduce the cinematographer to a relatively recent new type of lens, which are called Nelsonian Lenses made by Infinity Photo-Optical and which use microscope techniques to create unique images which are not possible using traditional optics.
An Ideal Marriage – How to build a kit hire relationship that lasts Most GTC members will either regularly or occasionally need to hire items of camera equipment, whether it be a full kit for a long, ongoing shoot, or a one-off lens … Read more
Anamorphic and Full Frame Lens Tests, including a 57 Video Playlist. Do you ever wonder what a Zeiss Supreme looks like next to a Zeiss Masterprime? or what about a Tokina Vista next to an ARRI Signature prime, or even how … Read more
Capturing 2:1 Anamorphic with Alexa LF and S-35 lenses Capturing 2:1 Anamorphic isn’t quite so straight forward on the Alexa LF and Mini LF, due to the number of photosites on the sensor.
VMI Guide to Film Lenses Article introducing the differences between film lenses and explaining the terms and factors which distinguish them.
Sigma Cine Primes and Zooms – all you need to know This article seeks to introduce the range of Sigma Cine Primes, Classic Primes and Film Zooms and to explain why we like them as much as we do.
The Athena 26 Episode Drama for Sky 1. Holly Phillips’ transformative show about a young model, Nyela played by Ella Balinska. Nyela decides that she wants to do more than just wear … Read more