Macro and Micro Cinematography

We all love to see images of extreme magnification to show a world which we can’t experience with our own eyes but just like all cinematography, this is hard to do well.
The choice right lens for the specific shot is key and this article aims to explain the differences between Close Up, Macro and Micro photography/cinematography and in particular, to introduce the cinematographer to a relatively recent new type of lens, which are called Nelsonian Lenses made by Infinity Photo-Optical and which use microscope techniques to create unique images which are not possible using traditional optics.

Easyrig – all you need to know

This is a short article to explain the principles behind the Easyrig concept and to introduce the product range of models with advice to their suitability for various camera configurations.

Achieving More From Your Production Budget

A guide to answering questions of How to compare rental prices from competing rental companies? What equipment to use? Whether to buy or hire? Or, if buying is considered, then when is the right time to buy?

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