Search Results for: panchro

VMI Open House Day 13 Sep – Book Now

24 August 2023

A lot has changed in 2023, so instead of waiting until December for our annual new products day, we are hosting an ‘Open House’ in September with lots of new … Read more

VMI SPONSORS CINEMATOGRAPHY 2023 AWARD AT PORTSMOUTH UNIVERSITY

23 July 2023

We never forget that we were all once students – even James Cameron and Martin Scorsese had to learn the art of film craft once! VMI are proud to have … Read more

Judgement Day – VMI Publishes Lens Comparison Videos

12 April 2023

FINALLY, THE FILMS ARE READY! In a break from tradition demos, VMI invited 40 camera department professionals to come and shoot their own tests across full frame lenses from Cooke, … Read more

Not Another Boring Lens Comparison Event Mar 7/8, Acton

2 March 2023

In a break from tradition demos, VMI would like camera department professionals to come and see some of our new FF lenses and help to create a ‘real world’ comparison … Read more

VMI New Products Day 6/7/8 Dec. Limited Availability

1 November 2022

*** FREE EVENT – LIMITED AVAILABILITY *** VMI’s biannual New Products Day is this week! This is a big deal for us, as we only host this once every 2 … Read more

Washing Away – Documenting London’s Last Launderettes

In the hustle and bustle of modern life, doing laundry may seem like a mundane chore. Yet, within the walls of a launderette, it becomes a uniquely personal experience, performed … Read more

Dare the Unknown with the F55 in neon-lit Hong Kong

Fashion brand Palladium wants you to ‘Dare the Unknown’ in a new promo featuring rule-breaking New York-based super model Jazzelle (Zanaughtti), London Grime artist Octavian and Arthur Bray, a Hong … Read more

The force is strong for Star Wars: Made GREAT in Britain

Rogue One: A Star Wars Story was 2016’s top-grossing film at the UK box office, more than £1m ahead of its nearest competitor, Fantastic Beasts and Where to Find Them. … Read more

Is 4K or 6K Enough.  Do we even need 8K or more?

This article aims to explore that there are further considerations to make when considering the image size and CODEC, which means more data, more transfer time, more media resource and in post, more render time, ultimately costing production more money.  However, there is also a sustainability argument which becomes relevant, since more data also means more energy usage and a greater carbon footprint.

Judgement Day – VMI Publishes Lens Comparison Videos

In a break from tradition demos, VMI invited 40 camera department professionals to come and shoot their own tests across full frame lenses from Cooke, Gecko, Tribe and Sigma on either Sony Venice or ARRI Mini LF. No agendas. No hard selling. Just creative people doing what they do best.

The Creative and Technical Differences between Full Frame and S-35

Fully Updated Article, April 2023:  To shoot Full-Frame or S-35? Are there really artistic reasons for shooting on FF?

What are the advantages and what gear will I need?

Macro and Micro Cinematography

We all love to see images of extreme magnification to show a world which we can’t experience with our own eyes but just like all cinematography, this is hard to do well.
The choice right lens for the specific shot is key and this article aims to explain the differences between Close Up, Macro and Micro photography/cinematography and in particular, to introduce the cinematographer to a relatively recent new type of lens, which are called Nelsonian Lenses made by Infinity Photo-Optical and which use microscope techniques to create unique images which are not possible using traditional optics.

VMI Guide to Film Lenses

Article introducing the differences between film lenses and explaining the terms and factors which distinguish them.

What it is like to shoot with Uncoated Lenses – Duncan Telford DoP

DoP Duncan Telford shot a Weetabix commercial with Uncoated Cooke Mini S4s and describes in this article what it is like to shoot with uncoated lenses and how this look varies between different types of lenses