Camera kits

Specialist Media Hire Service VMEDIA now Launched

Specialist Media Hire Service VMEDIA now Launched

No matter how good your media management there are occasions when you simply must have more. You may suddenly find you need dozens of additional memory cards for surprises in the day’s shoot or just one extra specific SSD to cater for a last minute job. Either way, you need it now.


Enter VMEDIA, a new initiative from VMI, specialising solely in renting recording media. That is equally for clients who have rented a camera package direct from VMI as for those who need additional media to support their own kit.

“VMI tailors camera kits for rent from over 250 lines of equipment and no two client requirements are the same,” says Barry Bassett, Managing Director, VMI. “But what every job has in common is the requirement for memory cards. As people embrace higher quality with 4K the media demands are significantly higher than they used to be. That’s why we have elected to create a new company with a new website and unique service characteristics.”

VMEDIA’s inventory is extensive and includes high capacity 1 TB and 500 GB cards, RED MINI-MAG SSDs, drives for Convergent Design Odyssey and Atmos Shogun, XQD and Cfast 2 cards (for ARRI Amira and Alexa Mini), P2 express media and more.

New ecoDelivery service

With ever-increasing fuel prices, and as an environmentally friendly organisation, VMEDIA uniquely offers delivery by electric-powered BMW driven daily into central London.

With no fuel or congestion charges, we can pass all of these cost savings onto customers.


Order by 3pm for free Sameday London Green Eco-Delivery

Order by 3pm and will offer you same day delivery to most Central and West London addresses.*

Order by 3pm for free national delivery

Order by 3pm and will offer you overnight national delivery service without charge.*

*Minimum hire spend: £100 plus VAT

Collect and drop-off from W3 or return to Fitzrovia W1

You are free to arrange your own return transport from W3 Additional optional return drop-off point in W1, Fitzrovia - providing hires are received by 11am on the day of return, there will no additional charge (return only, all collections are from W3).


Bassett adds, “Given the dynamic use of media, where a big production may suddenly need a very generous quantity and everyone is under pressure to meet deadlines, it has been difficult for kit hire companies to satisfy demand since it is hard to judge exactly where and when the need will fall.”

As a guide, when the Canon EOS C300 was first released in 2012 the primary SD card capacity was 32 GB. Today’s standard media for the C300 mark II is 128 GB. Meanwhile capacities for SSD recording are regularly at 250 GB, up to half a Terabyte and sometimes larger. The 4x higher than HD data demands of 4K is typically driving these recording needs.  We have pre-ordered 960GB RED Mini Mags specifically with this in mind.

Says Bassett, “There is a clear need for a rapid response service dedicated to offering file-based media on time, on a budget and with the super-fast operational performance professional productions expect.”

VMEDIA is a trading division of VMI and as such will provide the same level of service and attention to detail that is the hallmark of the parent company and all existing VMI clients will automatically be given an account with VMEDIA. 

VMEDIA has now been launched. and for more information visit

VMEDIA supports our industry by deliberately not being on comparison websites.

Over the last few years VMI has been involved in the production of several feature films and in the past year alone, VMI have supported more than 15 drama series.

VMEDIA is a trading division of VMI and as such provides the same level of service and attention to detail that is the hallmark of the parent company. 

Article Details


Date: 2017-03-10 13:09:17


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Matt Field 2 years ago

Hi Guys, Hope you’re well. Do you have 3x 128GB CFast cards for this Tuesday 25th> Thursday 27th April? For Arri Amira Pick up Monday? Could I get a quote. Many Thanks Matt

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