Camera kits

Anamorphic and Large Sensor Event, Wed 22 Jan 20, Soho


Anamorphic and Large Sensor Event, Wed 22 Jan 20, Soho

Date: 22 January 2020

Time: 10am

Location: Soho, address TBC

Cost: nil

Coming soon

With the increase in awareness of large sensor cameras and lenses, there have been several recent advances from both camera and lens manufacturers to make this format more accessible. 

VMI is hosting a one day event in January showing the brand new range of Full Frame cameras and lenses in side-by-side demonstrations at a venue in Soho.  

Three timed sessions will maximise time spent with the kit and staff. 

For example, do you know your 2.40:1 and a 2:1 squeeze on a 4:3 sensor from a 1.8 squeeze on a 3:2 with a 2.35:1 extraction from the 2.7:1? Or do you go FF/LF with spherical lenses that cover the larger sensors and go 2:1 aspect ratio?

Some of this kit is not new, indeed some of the principles are nearly seventy years old, but the usage and ambition is bang up to date and might need a bit of myth busting.  For instance, the necessity of shooting in 4K for some platforms does not always allow for the most elegant solutions.

VMI is hosting a one day event in January in Soho. There will be three timed sessions and numbers are limited per session in order to preserve adequate ‘facetime’ with the kit and staff NOT as usual, at VMI's West London HQ.

We will be featuring new Full Frame cameras such as the new Canon C500 MkII, Sony FX-9, plus Sony Venice, Canon C700FF and Alexa Mini LF along with 4:3 and 16:9 super 35mm cameras to demonstrate the differences in perspective and field of view available.

A plethora of lenses specifically including the new full frame lenses by Fujinon (Premista), Canon (Sumire), Sigma (Classic Primes) will be on hand in side-by-side demonstrations to exhibit the differences at the sharp end.  We plan also to include new offerings from Leica and Cooke along with more established ranges including Zeiss, Sigma, Tokina, Cooke, Kowa and Atlas.

The idea of this event is to showcase creative and technical differences between anamorphic shooting and acquisition on full frame sensors, especially in terms of perspective, aspect ratio and depth of field with three installations in different rooms and also with specially shot material which will also show side-by side comparisons.

This is a focused event designed to demonstrate and allow a ‘hands on’ appraisal for industry professionals keen to keep abreast of a fluid dynamic in acquisition in a relaxed and non ‘sales’ environment.

Attendance is free of charge and registration will be open in December. 

We look forward to seeing you there.

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