Every production starts with a story someone is determined to tell. A documentary that needs to be seen. A commercial with thirty seconds to make people feel something. A feature that has taken years to fund. A drama that will hold an audience week after week. VMI exists to help those stories get made.
For nearly fifty years we have equipped productions of every scale, from the BBC, ITV, Netflix and the world’s biggest broadcasters and brands, to first-time directors shooting shorts on a weekend. We treat both exactly the same way, because the story matters just as much to the people telling it.
Plenty of rental houses can hand you a camera. Our range is world class: ARRI, Sony Venice, RED, and one of the deepest lens collections in the UK. But equipment has never been what sets VMI apart. It is the time, care and dedication that goes into every single hire. The prep space where you can test everything before you commit. The technician who answers the phone at 6am when something needs solving. The team who knows your production’s needs before you have finished explaining them. Great service is not a department here. It is our whole point for existing.
We are committed to sustainability, certified through BAFTA albert’s supplier programme, powered by 100% renewable electricity and founders of the rental industry’s sustainability working group. Choosing VMI means your production’s kit comes with a lower carbon footprint, evidenced and certified.
And we are more than a rental house. As part of the RD Group, we sit moments from RD Studios London, one of the UK’s most sustainable film studios, and also offer production services and crewing. Whether you need a lens, a stage, a crew or an entire production delivered end to end, we can support your story from first idea to final frame.
Whatever you are making, come and make it with us.