Based in London and Bristol (UK) and established in 1979, VMI specialises in hiring quality digital camera packages for Features, Drama, Documentary, Natural History, Commercials, Promos and Corporate TV productions, stocking every 4K+ camera format for hire including Sony Venice, RED & ARRI cameras to Sony C500Mk IIs.  VMI’s rental range also includes the Phantom VEO 4K super slow-motion and Canon ME20 super low-light cameras, plus lighting, grip & sound.

We have been a certified living wage employer since 2019 and committed to being an entirely net zero company in 2021 and have very strong values of being a fair, equitable company and a good, responsible employer.

VMI’s efforts on sustainability and its wider influence on the rental industry to help bring about lasting environmental and carbon reduction measures won VMI the Hero of Net Zero award, presented to VMI at the International COP26 climate summit in November 2021.

We believe that our meticulous attention to detail, high level of presentation, generously accessorised packages and fanatical level of customer service are the main reasons why VMI clients return.  Our most recent client survey saw 125 clients voting our customer service 4.7 out of 5, a figure we are extremely proud of.  (source VMI client-satisfaction-survey)

VMI setup a division called VMEDIA in 2017 to rent out the fastest and largest memory cards and SSDs including Sony AXS, RED MiniMag, CFast 2.0, XQD, SDXC cards etc, expanding its range to include high-capacity batteries and flight-safe batteries in late 2018.

VMI supports our industry by deliberately not being on comparison websites.

Over the last few years VMI has been involved in the production of more than 100 feature films and also more than 19 drama series in the last year alone.

VMI is an accredited Living Wage Employer

VMI is also an environmentally aware company and has taken great strides to reduce its impact on the environment – see Environment.

VMI has been recognised for excellence winning many awards including Hire Company of the year, Broadcast Camera Hire Company of the year and also the Natwest Business award for good business practice. As a recognised Investors in People Company, VMI strongly believes in ongoing training and development for all staff. See what VMI clients think about VMI in our annual client survey report.

View the history of VMI in pictures by clicking on the link below.

Logos, PR images, Camera Hero Images and the VMI Video Ident (and Pantone red colour) are available with this link for download

VMI are proud sponsors of: