Welcome to VMI.TV Camera Rental

Established in 1979 and based in London and Bristol (UK), VMI is an Albert-certified Carbon-neutral, award-winning rental company which supplies digital camera packages for features, dramas, commercials & documentaries, the way you want them. Sony Venice, RED 8K V-Raptor VV, RED Komodo Alexa Mini LF, Alexa 35, Sony FX9, FX3, FX6, Canon C500Mk II, C300 Mk III, Blackmagic Pocket 6K, Ronin 4D, Ronin 4D-8K, RS3; Also Phantom VEO 4K and Freefly Ember super slow-motion & Canon ME20 super low-light cameras, plus lighting & grip. We can also pack kit down into custom casing for easy transportation.

All of our buildings are powered and heated by grid energy from 100% renewable sources and 55KW of on-site solar panels.

VMI’s media division, VMEDIA rents out the largest and fastest memory cards/SSDs and high-capacity, flight-safe batteries. Read more…

Atlas Mercury FF 1.5x Anamorphic T2.2 Prime set B (54, 95, 138mm)

Set B (54, 95, 138mm)

£400/day
£1,200/week

AJA 12GDA: 12G 1:6 Reclocking HD-SDI Dist Amp

AJA 12GDA

£63/day
£189/week

Aputure MC Pro 8-Light Production Kit

8 x light panel LED Kit

£130/day
£390/week

The Future of Production Kit Rental: Evolving to Survive

The production kit rental sector has faced significant upheaval in recent years, with numerous companies shutting their doors. The combination of cheaper high-quality equipment, shifting production trends, and economic pressures has forced the industry to rethink its approach. As we …

VMI’S 20-YEAR SUSTAINABILITY JOURNEY

VMI is a Carbon-neutral organisation entirely committed to becoming entirely Net-Zero by 2030 and our 20 year journey to reduce our environmental impact and build a more socially equitable company won us the Hero of Net Zero award by the UK Government at COP26 in November 2021 as well as several other awards. All of our buildings are powered and heated 100% by grid energy which is generated by renewable sources and on-site solar panels.

White Lion Shines for Red Christmas Shoot

Fashion brand SHEIN is lining up a Christmas and New Year campaign shot on the Sony BURANO by director and cinematographer Eduardo Fuica. Eduardo runs boutique agency White Lion specialising in fashion, commercial and digital media for Vogue, Glamour Magazine, Macmillan …

Why I didn’t Realise I Needed PTZ

We didn’t realise how much the industry could use PTZ until we saw how cinematic the images had become and how full-size cinematic cameras can seamlessly integrate with semi-autonomous PTZ cameras, which independently pan, tilt and focus with AI-assisted control. In short, PTZ cameras can transform productions, making them suited to more programmes than you might think.

Ronin 4D Workshop (am) 29 Apr 25

Upcoming Event – 29th of April

3-hour workshop to train camera crew or production members on how to use the Ronin 4D Gimbal systems. …

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Awards & Recognition

We’re proud of the many awards we’ve won for our incredible client service as well as being a certified ‘Great Place to Work’. VMI won a special commendation at the 2023 West London Business Awards for Park Royal Company of the recognising our industry contribution to sustainability and previously won us the Hero of Net Zero award by the UK Government at COP26 in November 2021.

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