See VMI’s Live Solar PV Feed VMI’s 40KW solar PV array has been working, and is generating some 82MWh of electricity since it was installed in early 2022. This is equivalent to having planted 965 trees, … Read more
VMI Albert-Certified Carbon-Neutral for 2024 For the third year in a row, VMI becomes Albert-Certified Carbon-Neutral by offsetting its 85.38T of Carbon emissions generated in 2024, in an Albert-Approved Scheme to protect forests in Paraguay. … Read more
VMI Achieves 47% CO2 Reduction in 2024 – On Track for Net Zero by 2030 At VMI, our commitment to reaching Net Zero by 2030 is more than just words – it’s a measurable, transparent journey. Every year, we rigorously reduce our emissions and openly … Read more
The Evolving Landscape of the Camera Rental Sector (Jun24 Update) Challenges, Opportunities, and Optimism for the Future By Barry Bassett & STUART NEATE, Directors, VMI.TV Ltd The production kit rental sector has faced an unprecedented period of uncertainty, disruption, and transformation in recent years. From our perspectives, as Directors of VMI.TV Ltd, a camera rental company with a long history of serving the television and film industries, the mood within the industry has shifted considerably over the past twelve months—from deep pessimism to cautious optimism.
VMI Awards Best Short Film at KIFF 2025 Rebecca Rose’s film “The Removed” won the VMI Best Short Film award at the Kingston International Film Festival (KIFF) in June 2025. VMI has been a proud partner of KIFF … Read more
The Philosophy Behind Sony Cinema Line Cameras Sony’s Cinema Line has become an icon in the world of digital cinema. It’s more than just a collection of cameras; it’s a philosophical commitment to empower creators and push … Read more
VMI Featured in British Cinematographer, June 2025 Link: https://vmi.tv/wp-content/uploads/sites/3/2025/06/BC-129-POINT-OF-VIEW-Sustainability-VMI.pdf VMI Featured in The June edition of British Cinematographer for its proactive steps taken to create an eco-friendly industry. Read Full Article
VMI is Accredited Living Wage Employer for 8 Years Back in June 2017, VMI became a certified Living Wage Employer, as it ensured that our staff could earn a wage which the Living Wage Foundation calculated would be enough … Read more
Next Generation Director’s Finder The ubiquitous Director’s finder has been an essential part of the DP’s toolkit since the invention of film but the recent innovation and widespread adoption of mobile phone apps which … Read more
The Very Strange Language of UK TV Production Other Do you know a Honka Bonka from an FO? Or know what to do with a Turtle? How about being insulted or impressed to be called a DFI? Whilst every … Read more
Ali Wilson is leaving VMI after 15 long and fruitful years. Ali first joined us in the late 2010s straight from university as a fresh-faced runner and his first job was taking images of VMI equipment for our (then) new website. … Read more
The Future of Production Kit Rental: Evolving to Survive The production kit rental sector has faced significant upheaval in recent years, with numerous companies shutting their doors. The combination of cheaper high-quality equipment, shifting production trends, and economic pressures … Read more
Why I didn’t Realise I Needed PTZ Cameras, Technology We didn’t realise how much the industry could use PTZ until we saw how cinematic the images had become and how full-size cinematic cameras can seamlessly integrate with semi-autonomous PTZ cameras, which independently pan, tilt and focus with AI-assisted control. In short, PTZ cameras can transform productions, making them suited to more programmes than you might think.
Driving Change: Staff EV Switch Cuts 43.48 Tonnes of CO₂e Three VMI staff have switched to EVs and hybrids during 2024, cutting our Scope 3 emissions for 2024 by 43.48 tonnes of CO₂e. This reduction reflects fewer petrol/diesel commutes, more … Read more
VMI Welcomes Claudio Cadman as Deputy Head of Drama. We’re thrilled to announce that Claudio Cadman has joined VMI as Deputy Head of Drama, bringing his expertise to help expand our drama division. An award-winning Director of Photography, Claudio … Read more
VMI Website History – 1995-2025 Few will realise that VMI’s website is now on its 5th version and thanks to Google’s cache facility, we can share some of these versions with you to show you how our website has evolved.
Macro & MikroMak Lenses – all you need to know. Cinematography, Lenses Introduction I am no longer surprised at seeing the sceptical look on cinematographers’ faces when I tell them that a group of macro primes exist which don’t follow the usual … Read more
VMI Is Recruiting! VMI currently have the opening for a Client Contact to join our busy camera rental facility in West London and are inviting applications now. As a key member of our … Read more
VMI Wins West London SME Green Business of the Year Award VMI TV has been honoured with the West London Business SME Green Business of the Year award at the prestigious awards ceremony in Twickenham on 29 January 2025. This accolade, … Read more
VMI Achieves Highest ‘B’ Rating on Global CDP CO2 Platform VMI has submitted detailed emissions filings for 2023 and 2024 to CDP, the global non-profit that runs the world’s only independent environmental disclosure system for 12,500 companies worldwide. VMI was … Read more
Sora: AI Revolution or Artistic Regression? Technology Exploring Sora’s Impact on Creativity The big news in the world of AI is that Sora, the much-anticipated generative AI platform, is now open to the public. Promising to revolutionise … Read more
VMI 2024 Client Survey – best ever! In January 2025, we held our 17th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought about … Read more
THRIVE IN 25: Unlock 25% Discount for 25 Days with VMI! Forget about ‘survive ’til ’25’ – let’s thrive in ’25 instead! We have lived with the mantra of ‘Survive ‘til ‘25’ but now we want to replace this with a … Read more
VMI Held Successful MikroMak Events VMI held some workshops at VMI Acton at the start of February 2025, to help DPs to learn about why MikroMak and InfiniProbe lenses are different to other macros and … Read more
VMI Bristol 10th Anniversary Lens Events 21/22 Jan In partnership with Bristol Film School (Boomsatsuma) and our friends at Bristol Crew, we are hosting 2 events on 21/22 January on LENSES! To celebrate our VMI Bristol branch’s 10th … Read more