VMI Achieves Highest ‘B’ Rating on Global CDP CO2 Platform VMI has submitted detailed emissions filings for 2023 and 2024 to CDP, the global non-profit that runs the world’s only independent environmental disclosure system for 12,500 companies worldwide. VMI was … Read more
Sora: AI Revolution or Artistic Regression? Technology Exploring Sora’s Impact on Creativity The big news in the world of AI is that Sora, the much-anticipated generative AI platform, is now open to the public. Promising to revolutionise … Read more
VMI 2024 Client Survey – best ever! In January 2025, we held our 17th annual client satisfaction survey, asking all VMI clients who had hired from us in the previous 12 months exactly what they thought about … Read more
THRIVE IN 25: Unlock 25% Discount for 25 Days with VMI! Forget about ‘survive ’til ’25’ – let’s thrive in ’25 instead! We have lived with the mantra of ‘Survive ‘til ‘25’ but now we want to replace this with a … Read more
VMI Held Successful MikroMak Events VMI held some workshops at VMI Acton at the start of February 2025, to help DPs to learn about why MikroMak and InfiniProbe lenses are different to other macros and … Read more
VMI Bristol 10th Anniversary Lens Events 21/22 Jan In partnership with Bristol Film School (Boomsatsuma) and our friends at Bristol Crew, we are hosting 2 events on 21/22 January on LENSES! To celebrate our VMI Bristol branch’s 10th … Read more
The House Of Fish wins Sustainable Film Competition VMI and Sustainable Film arranged a competition to offer free camera and grip equipment and the results are now in…
The Majority of VMI’s Vehicle Fleet is EV/EV Hybrid VMI’s initial net zero plan written in 2021 aimed for VMI’s entire diesel vehicle fleet to totally migrate to EVs by 2025, but technological limitations on payload and range made … Read more
VMI is shortlisted company in the 2025 Park Royal Business Awards for Green SME of the Year VMI has been shortlisted for the SME Green Business of the Year at the West London Business Awards 2025 with the winner to be announced at the end of January … Read more
It all started with a comment… Sometimes, transformative change begins with the simplest of moments and for VMI, it all started with a comment. Back in 2018, like many companies, we regularly sent out customer surveys … Read more
White Lion Shines for Red Christmas Shoot Large Sensor Cinematography Fashion brand SHEIN is lining up a Christmas and New Year campaign shot on the Sony BURANO by director and cinematographer Eduardo Fuica. Eduardo runs boutique agency White Lion specialising … Read more
VMI celebrates 3-years of not stocking Polyboards Lighting We all appreciate how horribly unsustainable Polyboards are and their size makes them difficult to dispose of but DPs and gaffers have always liked their versatility. In recent years, several … Read more
Do ‘Netflix Approved’ Cameras Really Matter? Cameras, Technology Netflix has established itself as a benchmark for original streaming content, and with that has come a specific set of requirements for the cameras used to capture its 4K Originals. … Read more
Exclusive Year-End Raffle: Win a DJI NEO Drone! From now until Friday, 20 December, we’re offering our clients a special opportunity to win one of 5 DJI NEO drones. Here’s how you can participate: How to Enter: Key … Read more
Equine Prods backs a winner with VMI Large Sensor Cinematography Sports documentaries are never a dead cert. They are edge of the seat productions for filmmakers who can never be sure they’ll have a compelling story to sell once the … Read more
Sustainable Film Competition CALLING ALL SUSTAINABLY MINDED FILMMAKERS! Our sustainability film competition was so successful last year, that VMI and Sustainable Film decided to repeat it again this year, offering a prize to … Read more
4-Years In, VMI On Track to Net-Zero-By-2030 VMI’s journey to net-zero began in 2021, with the company committing to achieving net-zero by 2030, publicly reporting annual CO2 emissions and aiming for continuous annual reductions and by 2023, … Read more
VMI featured in new Sustainability Guide VMI featured in new Sustainability Guide, compiled by ACrew4U | cre8tiveBank and in partnership with evcom. This is a comprehensive 68 page sustainability guide for all companies, taking the reader … Read more
Super Slow Motion – Reinvented We all remember the super slow motion shot of the Great White Shark Attack from Planet Earth’s first episode “From Pole to Pole”, back in 2006. Super slow motion, which … Read more
VMI runs 2nd Bootcamp helping youngsters join TV industry For the second year in a row, courtesy of funding from the DfE and Hertfordshire Local Enterprise Partnership and with generous sponsorship from SEGRO, training provider The JGA Group and … Read more
Bristol Crew connects the freelance pros in thriving production scene Bristol is flourishing as a hub for media production in no small part thanks to its freelance community and the networking website and database Bristol Crew which unites many of … Read more
The Battle to Beat Malaria in extreme close up Large Sensor Cinematography, Natural History The team behind the Oxford/AstraZeneca COVID-19 vaccine have developed and tested a new malaria vaccine and BBC cameras were tracking their progress all the way. The inside story can be … Read more
VMI is Accredited Living Wage Employer for 7 Years Back in June 2017, VMI became a certified Living Wage Employer, as it ensured that our staff could earn a wage which the Living Wage Foundation calculated would be enough … Read more
SUPPORT YOUR INDEPENDENT RENTAL HOUSE 2023 was hard, 2024 is proving to be equally hard and independent rental companies are finding it very tough. Renting from VMI means much more than just renting equipment —it … Read more
VMI Awards Best Short Film at KIFF 2024 Karen Bryson’s film “Monochromatic” won the VMI Best Short Film award at the Kingston International Film Festival (KIFF) in June 2024. VMI has been a proud partner of KIFF since … Read more