VMI Price Match – You won’t hire it cheaper. Full Stop. Find a better price elsewhere? Just send us a competitor’s quote and we will match it. You will also help to save the planet, since we are the only Albert Certified Carbon Neutral rental company. VMI Price Match commitment – we will price match against any other UK Rental company, subject to availability.
VMI Presents our Christmas Client Secret Santa! Your Chance to Save up to £500 on Your Next Hire We understand that this year has presented some unique challenges, with the writer’s strikes and the rising cost of … Read more
Linney has high speed food shoots licked with Ember Large Sensor Cinematography In the world of food commercials you only have a limited time before the item you are photographing begins to lose its appetising freshness. “If a lettuce wilts or a … Read more
Shooting Anamorphic in Full Frame and S-35 Lenses Everyone appreciates the cinematic quality of shooting anamorphic. With the popularity of Full Frame, it made sense for VMI to make more options available for capturing in both anamorphic and Frame. This is a new article to explore these options.
VMI Open House Event… In Pictures With the degree of weirdness for 2023 being off the weirdness scale, we decided to host an ‘Open House’ in September for our clients and it was a great success with lots of new and existing kit on show. Here is the story… in pictures!
Solar Panels Boost Video Village Power Solutions In the past, portable location power was only possible using a generator but the latest AC batteries give a real emissions-free alternative for many applications. Best of all, the addition … Read more
VMI Publishes Sustainability Film VMI publishes a short film to show our approach to sustainability and how we have reengineered our business to become an Albert-approved Carbon-Neutral rental company since 2022. We know that … Read more
VMI Open House Day 13 Sep – Book Now A lot has changed in 2023, so instead of waiting until December for our annual new products day, we are hosting an ‘Open House’ in September with lots of new … Read more
VMI awards Best Shorts award at KIFF 2023 VMI loves to support new entrants to the industry and after a successful inaugural Kingston International Film Festival (KIFF) in June 2022, VMI are proud to be continuing their support … Read more
VMI SPONSORS CINEMATOGRAPHY 2023 AWARD AT PORTSMOUTH UNIVERSITY We never forget that we were all once students – even James Cameron and Martin Scorsese had to learn the art of film craft once! VMI are proud to have … Read more
VMI is recognised by Science Based Targets Initiative as on target for Net Zero by 2030 VMI’s emissions targets have been recognised by the Science Based Targets initiative (SBTi) website and partners’ website We Mean Business as being on target to our Net Zero by 2030 … Read more
VMI has been a Living Wage Employer for 6-years Back in June 2017, VMI became a certified Living Wage Employer, as it ensured that our staff could earn a wage which the Living Wage Foundation calculated would be enough … Read more
May ’23 – VMI Becomes Net Power Exporter May 2023 was the first month when VMI became a net exporter of power. In May 2023, VMI imported 2,307KWh of power from the grid but with 55KW of solar … Read more
Company Wood-burning Pizza Experience VMI company wood-burning pizza-experience day, May 2023, which was a real team effort, for which a lot of fun was had by all and a lot of pizzas were consumed … Read more
Phoenix Rise Large Sensor Cinematography There’s a stigma that some kids’ shows can have which is about tending to have the same quite high key look and not affording that many creative opportunities,” says Claudio Cadman, the show’s director of photography (Cunk On Earth)…
VMI Supports RA Futures Programme VMI continues to support the RA Agency Futures Program by offering space and equipment to aid training to help them with their aim of identifying and developing black female talent … Read more
The VMI Value-added Factor Seriously, why choose one rental company over any other? We think that exemplary customer service, delivered entirely carbon-neutrally and which is competitively priced are our value-added-factors. Ready why here:
First Short Films Shot by WLC Students using VMI donated ARRI Alexa Camera kit Link: https://www.youtube.com/watch?v=lB1KOZiQbdc Sometimes, two organisations can help each other and both feel that they have achieved the best deal and VMI’s long-standing collaboration with West London College is one of those rare … Read more
Judgement Day – VMI Publishes Lens Comparison Videos Cinematography, Lenses In a break from tradition demos, VMI invited 40 camera department professionals to come and shoot their own tests across full frame lenses from Cooke, Gecko, Tribe and Sigma on either Sony Venice or ARRI Mini LF. No agendas. No hard selling. Just creative people doing what they do best.
VMI has our own Brazilian Rainforest (really!) This is not quite as crazy as it sounds but there genuinely is a region of Brazilian rainforest which we have paid to be caretakers of, as part of an … Read more
London Building Solar expanded to 40KW VMI’s London HQ building which was fitted with a 10KW Solar PV array in 2022, has been expanded to 40KW in April 2023 in order to cope with the substantial … Read more
Judgement Day – VMI Publishes Lens Comparison Videos FINALLY, THE FILMS ARE READY! In a break from tradition demos, VMI invited 40 camera department professionals to come and shoot their own tests across full frame lenses from Cooke, … Read more
VMI now showing the Carbon Saved on Quotes As a carbon-neutral company, we thought that it might be fun to calculate and show our clients just how much carbon they were saving. We use the CO2e/£1m ratio to … Read more
VMI IS ALBERT-CERTIFED CARBON NEUTRAL VMI paid to offset our 121.4T of CO2e carbon emissions generated in 2022 to invest in a project to preserve the Brazilian Rainforest to avoid deforestation over a 30 year … Read more
VMI Publishes its third Carbon Audit VMI has completed its third Carbon audit, which confirms that CO2 emissions have reduced for a 3rd year and are now at half of 2019 levels, two full years ahead … Read more