VMI Shortlisted for Climate Award

That VMI has been keen on environmental reduction policies is no longer news.  However, having pledged to commit to net zero emissions by 2030 on the Government Business Climate Hub … Read more

VMI Retires all Tungsten Rental Lighting

Tungsten is the most traditional form of TV/Film lighting but not many realise that 96% of the energy used is output as heat, leaving only 4% to produce light.

This makes them immensely inefficient and not at all compatible with modern sustainability ideals and on these grounds, VMI has decided to retire all of its tungsten lighting in October 2021.

WeAreHiring Job

VMI Are Recruiting!

VMI currently have the opening for a Senior Technician to join our busy camera rental facility in West London and are inviting applications now. Candidates must have a background in … Read more

AA rechargeable Batteries

VMI Stops Using Disposable AA Batteries

VMI has made the transition to using rechargeable AA batteries and entirely stopped the environmentally harmful use of disposable batteries and shared this practice with the wider rental community.

Meet Our New Apprentices

They said it couldn’t be done but VMI’s 3 apprentices are are part of the first cohort of the Camera Technician Apprenticeship programme and are ready to start their two week boot camp at the London Screen Academy later this month.

VMI Group Recycles 100% of Waste – CERTIFIED

As part of VMI’s sustainability drive, we are immensely proud to report that a recent waste audit completed by our waste contractor, Collect My Waste, certified that none of the waste collected from both VMI sites in London and Bristol were sent to Landfill.

Long-awaited UK Camera Tech Apprenticeship standard is rolled out

More than 200 young hopefuls who initially lodged their interest in the new Camera Tech Apprenticeship programme, were reduced to 100 after the first sift, 56 at the second and just 42 received invitations to the activity and selection day event, hosted at the London Screen Academy on Wednesday 21 July.

Brand New VMEDIA on-line database V2

With so many different recording formats, memory card types, media sizes, compatibility issues and upgrade requirements, it can be a challenge trying to find compatible memory cards or SSDs for your camera or recorder.

However, Lewis has been extremely hard at work to make this easier for you with the VMEDIA Online Database V2 which is organised into the most popular brands and sortable by camera model, which gives details on compatibility, data rates and approximate recording times too

VMI Bristol Image

VMI Bristol is 6 years old

VMI Bristol celebrates six years since it was set up and in that time, Gary, Jon and the rest of the Bristol team have established it into a mainstream camera rental supplier for natural history and commercials/documentary productions in the South West.

Some S-35 zooms already cover FF (you just didn’t know this!)

This is an extremely brief article to help to explain a lesser-known but extremely valuable tip.  In summary, Film zooms designed to cover S-35 sensors, will also cover Full Frame as well IF used with a 1.5x extender and this is built into several zoom lenses already, such as the Canon Cabrio zooms.

In English, this means that you can use Full Frame cameras with existing PL zooms and may not even need external image expanders.

Going viral with Venice in lockdown London

Enterprising young filmmakers Edoardo Forato and Fyras Slaiman hope their new short film In-Flu-Enza will catch the attention of producers and directors.  The period drama, set amid the 1920 Spanish flu outbreak, … Read more

Macro and Micro Cinematography

We all love to see images of extreme magnification to show a world which we can’t experience with our own eyes but just like all cinematography, this is hard to do well.
The choice right lens for the specific shot is key and this article aims to explain the differences between Close Up, Macro and Micro photography/cinematography and in particular, to introduce the cinematographer to a relatively recent new type of lens, which are called Nelsonian Lenses made by Infinity Photo-Optical and which use microscope techniques to create unique images which are not possible using traditional optics.

Barry Nelsonian Award 2020

VMI’s Barry Bassett wins prestigious Nelsonian Award.

A surprise announcement by by Infinity Photo-Optical Company, saw VMI’s Managing Director, Barry Bassett being awarded their annual Nelsonian Award to recognise his work and lifetime commitment to imaging excellence.

That's all!

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