Power to the People

Powering portable gear used to be really easy. Then it became really complicated with lots of different standards… and now it has become much easier again, courtesy of new technology.

This article explores the battery standards which exist today and why certain cameras, like Alexa 35, work better with 26V; Why 14V batteries work brilliantly with small LED lights etc.

Shooting Anamorphic in Full Frame and S-35

Everyone appreciates the cinematic quality of shooting anamorphic.

With the popularity of Full Frame, it made sense for VMI to make more options available for capturing in both anamorphic and Frame. This is a new article to explore these options.

Vintage Lenses are Still Cool

To reflect that VMI’s wide range of vintage and vintage-look lenses, we have redefined the vintage category on our website to now includes 14 different types of sets of Vintage/Vintage-look … Read more

End-of-8K-TVs

Is This the End of 8K TVs?

8K TVs are so power-hungry, that they are now about to be banned from the European Union, so does this mean that the quest for higher and higher resolution monitors will now cease?

My private 4K TV is in the A+ efficiency category but 8K sets are currently classed as G, so is 8K doomed?

Mid-range cameras don’t mean compromise

At VMI we’ve noticed a recent trend among filmmakers and wondered if you agree? We’ve spotted that a significant number of productions are ‘trading down’ from using traditional top of the range cine-cameras…

VMI is Infinity’s Prime UK Rental House

VMI has a long-standing relationship with Infinity Photo-Optical who makes the Infiniprobe TS160 probe lenses. Barry Bassett, VMI’s Managing Director, has been recognised as being their ‘Nelsonian Award’ winner back … Read more

New generation of Auto Focus lenses now available with E and EF Mounts

Auto Focus is here to stay and whilst this is not a panacea to force all focus-pullers to retrain, the increased adoption of Full Frame (which necessarily makes focussing more critical than S-35 or APSC formats) and the enhanced development of the technology, makes this functionality more useful and as a result, we are noticing an increased interest in it.

Brand New VMEDIA on-line database V2

With so many different recording formats, memory card types, media sizes, compatibility issues and upgrade requirements, it can be a challenge trying to find compatible memory cards or SSDs for your camera or recorder.

However, Lewis has been extremely hard at work to make this easier for you with the VMEDIA Online Database V2 which is organised into the most popular brands and sortable by camera model, which gives details on compatibility, data rates and approximate recording times too

Some S-35 zooms already cover FF (you just didn’t know this!)

This is an extremely brief article to help to explain a lesser-known but extremely valuable tip. In summary, film zooms designed to cover S-35 sensors, will also cover Full Frame as well IF used with a 1.5x extender and this is built into several zoom lenses already, such as the Canon Cabrio zooms.

Macro and Micro Cinematography

We all love to see images of extreme magnification to show a world which we can’t experience with our own eyes but just like all cinematography, this is hard to do well.
The choice right lens for the specific shot is key and this article aims to explain the differences between Close Up, Macro and Micro photography/cinematography and in particular, to introduce the cinematographer to a relatively recent new type of lens, which are called Nelsonian Lenses made by Infinity Photo-Optical and which use microscope techniques to create unique images which are not possible using traditional optics.

That's all!

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