Ana-more-phic, Navigating Full Frame Anamorphics Cinematography, Lenses Pairing a full-frame sensor with dedicated full-frame anamorphic glass allows cinematographers to utilise their camera’s full resolution without wasting sensor area or cropping away valuable field of view. The visual … Read more
Scorpios Offer the Ultimate Hybrid Look Cinematography, Lenses “Incredibly clean. They (Scorpio FFAs) have very little distortion and they’re Full Frame anamorphics.” Paul Cameron ASC By smudging the lines between anamorphic and spherical, manufacturers ServiceVision have created a … Read more
Why the Cinetech Super Falcon II Has Become a Go-To Dolly Grip Need a dolly? Got budget constraints, but can’t afford to compromise? We have a fleet of multiple owned Cinetech Super Falcon IIs, which we can add on to camera packages … Read more
Braving the Bloom of Canon V35s, a Conversation with Robin Fox Cinematography, Lenses, Lighting DOP Robin Fox has shot documentaries, commercials, and last year his first feature film. The project was for the Wilkinson Sword and Atlassian Williams F1 Team’s “Partners in Smooth” campaign, … Read more
Why Canon K35 Lenses Are More In-Demand Than Ever Lenses The Canon K35s hold a status as a holy grail for productions wanting a vintage cinematic look. They are also one of the most popular lenses that we hold here … Read more
The Philosophy Behind Sony Cinema Line Cameras Sony’s Cinema Line has become an icon in the world of digital cinema. It’s more than just a collection of cameras; it’s a philosophical commitment to empower creators and push … Read more
Next Generation Director’s Finder The ubiquitous Director’s finder has been an essential part of the DP’s toolkit since the invention of film but the recent innovation and widespread adoption of mobile phone apps which … Read more
The Very Strange Language of UK TV Production Other Do you know a Honka Bonka from an FO? Or know what to do with a Turtle? How about being insulted or impressed to be called a DFI? Whilst every … Read more
Macro & MikroMak Lenses – all you need to know. Cinematography, Lenses Introduction I am no longer surprised at seeing the sceptical look on cinematographers’ faces when I tell them that a group of macro primes exist which don’t follow the usual … Read more
Sora: AI Revolution or Artistic Regression? Technology Exploring Sora’s Impact on Creativity The big news in the world of AI is that Sora, the much-anticipated generative AI platform, is now open to the public. Promising to revolutionise … Read more
VMI celebrates 3-years of not stocking Polyboards Lighting We all appreciate how horribly unsustainable Polyboards are and their size makes them difficult to dispose of but DPs and gaffers have always liked their versatility. In recent years, several … Read more
Do ‘Netflix Approved’ Cameras Really Matter? Cameras, Technology Netflix has established itself as a benchmark for original streaming content, and with that has come a specific set of requirements for the cameras used to capture its 4K Originals. … Read more
Super Slow Motion – Reinvented We all remember the super slow motion shot of the Great White Shark Attack from Planet Earth’s first episode “From Pole to Pole”, back in 2006. Super slow motion, which … Read more
VMI’s Scalable Portable AC Power Station Technology Without local site power or polluting generators, until now, your options were limited. Either you could use portable battery stations with limited capacity or expensive, heavy systems, (some were so large, that they were built into a trailer). However a new cost-effective modular and scalable option now exists, which uses small, portable battery power stations connected to a hotswap device featuring an auto changeover feature to offer uninterrupted power across multiple batteries to extend their performance.
Is 4K or 6K Enough. Do we even need 8K or more? Cameras, Media, DIT and Streaming This article aims to explore that there are further considerations to make when considering the image size and CODEC, which means more data, more transfer time, more media resource and in post, more render time, ultimately costing production more money. However, there is also a sustainability argument which becomes relevant, since more data also means more energy usage and a greater carbon footprint.
Easyrig – all you need to know Grip This is a short article to explain the principles behind the Easyrig concept and to introduce the product range of models with advice to their suitability for various camera configurations.
Power to the People Cameras, Lighting, Technology You can have the best camera kit in the world but if you can’t power it because your batteries have failed you, then you are really stuck. This article explores the battery standards which exist today and how to make the most out of every type of technology.
Shooting Anamorphic in Full Frame and S-35 Lenses Everyone appreciates the cinematic quality of shooting anamorphic. With the popularity of Full Frame, it made sense for VMI to make more options available for capturing in both anamorphic and Frame. This is a new article to explore these options.
VMI Publishes Lens Comparison Videos Cinematography, Lenses In a break from tradition demos, VMI invited 40 camera department professionals to come and shoot their own tests across full frame lenses from Cooke, Gecko, Tribe and Sigma on either Sony Venice or ARRI Mini LF. No agendas. No hard selling. Just creative people doing what they do best.
The Creative and Technical Differences between Full Frame and S-35 Cinematography Fully Updated Article, April 2023: To shoot Full-Frame or S-35? Are there really artistic reasons for shooting on FF? What are the advantages and what gear will I need?
Phantom VEO 4K demand scales new heights Super Slow Motion Read how in the 5 years since VMI pioneered stocking the Phantom VEO 4K, it has become the go-to camera for many genres including natural history.
Shooting Large DoF with InfiniProbe lenses Cinematography, Lenses @vmitv New VMI blog post: A considerable effort is given to creating a shallow depth of field (DoF) to create a more cinematographic look, however there are occasions when a large DoF is needed. Here’s how to achieve this.
Vintage Lenses are Still Cool Lenses To reflect that VMI’s wide range of vintage and vintage-look lenses, we have redefined the vintage category on our website to now includes 14 different types of sets of Vintage/Vintage-look … Read more
Is This the End of 8K TVs? Technology 8K TVs are so power-hungry, that they are now about to be banned from the European Union, so does this mean that the quest for higher and higher resolution monitors will now cease? My private 4K TV is in the A+ efficiency category but 8K sets are currently classed as G, so is 8K doomed?
Too much lighting choice? Let’s cut through the confusion Lighting British Prime Minister Harold Macmillan made an optimistic speech in 1957 that “we have never had it so good” and the same can be said of lighting today! With so … Read more