Mid-range cameras don’t mean compromise

At VMI we’ve noticed a recent trend among filmmakers and wondered if you agree? We’ve spotted that a significant number of productions are ‘trading down’ from using traditional top of the range cine-cameras like ARRI Alexa Mini/LF or Sony Venice to instead using mid-range cameras, like Sony FX-6, FX-9, Canon C300 Mk III and Canon C500 Mk II etc.

The reason? We think producers (or rather DPs) have realised that they can achieve similar production values by using mid-range cameras whilst saving budget on camera hire.

VMI is Infinity’s Prime UK Rental House

VMI has a long-standing relationship with Infinity Photo-Optical who makes the Infiniprobe TS160 probe lenses. Barry Bassett, VMI’s Managing Director, has been recognised as being their ‘Nelsonian Award’ winner back … Read more

New generation of Auto Focus lenses now available with E and EF Mounts

Auto Focus is here to stay and whilst this is not a panacea to force all focus-pullers to retrain, the increased adoption of Full Frame (which necessarily makes focussing more critical than S-35 or APSC formats) and the enhanced development of the technology, makes this functionality more useful and as a result, we are noticing an increased interest in it.

Brand New VMEDIA on-line database V2

With so many different recording formats, memory card types, media sizes, compatibility issues and upgrade requirements, it can be a challenge trying to find compatible memory cards or SSDs for your camera or recorder.

However, Lewis has been extremely hard at work to make this easier for you with the VMEDIA Online Database V2 which is organised into the most popular brands and sortable by camera model, which gives details on compatibility, data rates and approximate recording times too

Some S-35 zooms already cover FF (you just didn’t know this!)

This is an extremely brief article to help to explain a lesser-known but extremely valuable tip. In summary, film zooms designed to cover S-35 sensors, will also cover Full Frame as well IF used with a 1.5x extender and this is built into several zoom lenses already, such as the Canon Cabrio zooms.

Macro and Micro Cinematography

We all love to see images of extreme magnification to show a world which we can’t experience with our own eyes but just like all cinematography, this is hard to do well.
The choice right lens for the specific shot is key and this article aims to explain the differences between Close Up, Macro and Micro photography/cinematography and in particular, to introduce the cinematographer to a relatively recent new type of lens, which are called Nelsonian Lenses made by Infinity Photo-Optical and which use microscope techniques to create unique images which are not possible using traditional optics.

That's all!

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