New generation of Auto Focus lenses now available with E and EF Mounts

Auto Focus is here to stay and whilst this is not a panacea to force all focus-pullers to retrain, the increased adoption of Full Frame (which necessarily makes focussing more critical than S-35 or APSC formats) and the enhanced development of the technology, makes this functionality more useful and as a result, we are noticing an increased interest in it.

Brand New VMEDIA on-line database V2

With so many different recording formats, memory card types, media sizes, compatibility issues and upgrade requirements, it can be a challenge trying to find compatible memory cards or SSDs for your camera or recorder.

However, Lewis has been extremely hard at work to make this easier for you with the VMEDIA Online Database V2 which is organised into the most popular brands and sortable by camera model, which gives details on compatibility, data rates and approximate recording times too

Some S-35 zooms already cover FF (you just didn’t know this!)

This is an extremely brief article to help to explain a lesser-known but extremely valuable tip. In summary, film zooms designed to cover S-35 sensors, will also cover Full Frame as well IF used with a 1.5x extender and this is built into several zoom lenses already, such as the Canon Cabrio zooms.

Macro and Micro Cinematography

We all love to see images of extreme magnification to show a world which we can’t experience with our own eyes but just like all cinematography, this is hard to do well.
The choice right lens for the specific shot is key and this article aims to explain the differences between Close Up, Macro and Micro photography/cinematography and in particular, to introduce the cinematographer to a relatively recent new type of lens, which are called Nelsonian Lenses made by Infinity Photo-Optical and which use microscope techniques to create unique images which are not possible using traditional optics.

Leitz Summicron-C 40mm T2.0

VMI Guide to Film Lenses

Article introducing the differences between film lenses and explaining the terms and factors which distinguish them.

2016 Film Zoom Lens Comparison Chart

A very useful chart including all current film zoom lenses in a table and compariring useful data including image coverage, front diameter, weight, min T stop etc.Compiled by Tom Fletcher and Gary Adcock and reproduced with kind permission from Tom Fletcher

Easyrig – all you need to know

This is a short article to explain the principles behind the Easyrig concept and to introduce the product range of models with advice to their suitability for various camera configurations.

2019 Camera Comparison Chart

A very useful chart including all current HD and 4K cameras in a table and compariring useful data including image size, latitude, pixel resolution power consumption etc.Compiled by Tom Fletcher and Gary Adcock with information gathered from numerous conversations with various cinematographers, colorists, colleagues and manufacturers. and reproduced with kind permission from Tom Fletcher

2016 Anamorphic Prime Lens Chart

Compiled by Tom Fletcher and Gary Adcock with information gathered from numerous conversations with various cinematographers, colorists, colleagues and manufacturers and reproduced with kind permission from Tom Fletcher. Click on the chart to … Read more

Alexa Mini or Amira – which should I choose?

This is a short article to highlight the differences and similarities between the two cameras in order to assist VMI clients in making sensible and informed choices about which system would be most suitable for a given project.

Achieving More From Your Production Budget

A guide to answering questions of How to compare rental prices from competing rental companies? What equipment to use? Whether to buy or hire? Or, if buying is considered, then when is the right time to buy?

Guide: How to Shoot Bullet Time

A VMI guide with video, courtesy of Stephen Roach and Jermaine Allen of Merchant Cantos showing just how easy it is to create unique ‘Bullet time 360″ videos for the ultimate ‘hero’ selfie.

Shallow DoF for Streaming

A shallow Depth of Field can reduce the bandwidth requirement of video, which is good for the internet.We wanted to test this theory and this article explores this idea and concludes that you can save around 10% bandwidth by shooting with a large sensor camera compared with a small sensor camera, as the shallow depth of field means that you capture only the bits that you want in fine detail and as background is defocused.

That's all!

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